PRIORITIZATION OF INVESTMENTS IN TRAVEL AGENCIES

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TAGHAVIFARD MOHAMMAD TAGHI; SAGHAEI ABBAS; DANESHMANDI ALIAKBAR

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Journal: TOURISM MANAGEMENT STUDIES Year:2013 | Volume:7 | Issue:20 Page(s): 117-139

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Information Journal Paper

Title

PRIORITIZATION OF INVESTMENTS IN TRAVEL AGENCIES

Author(s)

TAGHAVIFARD MOHAMMAD TAGHI | SAGHAEI ABBAS | DANESHMANDI ALIAKBAR | Issue Writer Certificate

Keywords

SERVICE QUALITYQ2

QUALITY-BASED INVESTMENTQ2

EVALUATIONQ2

FUZZY LINGUISTIC METHODQ2

TRAVELLING SERVICE AGENCIESQ2

Abstract

Decision making about selecting quality-based programs is a sensitive problem in the firms looking for effectiveness and profitability advantages. The aim of this paper is to utilize Simple Additive Weighting (SAW) method to deal with prioritizing quality-based investments in service firms under fuzzy environment. For this purpose, at first, alternatives (types of investment) will be identified. Then, exogenous preferences are identified according to the competitive environment and endogenous preferences are determined using the Five-Gaps Model of service quality and gaps analysis. Finally, between different types of investment, the best option is recommended. Also, a real casea travel agency - is studied to demonstrate the proposed method. The results indicate that the FiveGaps Analysis model combined with multiple criteria decision making (MCDM) and fuzzy set theory have high ability in evaluation of quality-based programs in service firms.

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APA: Copy

TAGHAVIFARD, MOHAMMAD TAGHI, SAGHAEI, ABBAS, & DANESHMANDI, ALIAKBAR. (2013). PRIORITIZATION OF INVESTMENTS IN TRAVEL AGENCIES. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 7(20), 117-139. SID. https://sid.ir/paper/202675/en

Vancouver: Copy

TAGHAVIFARD MOHAMMAD TAGHI, SAGHAEI ABBAS, DANESHMANDI ALIAKBAR. PRIORITIZATION OF INVESTMENTS IN TRAVEL AGENCIES. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2013;7(20):117-139. Available from: https://sid.ir/paper/202675/en

IEEE: Copy

MOHAMMAD TAGHI TAGHAVIFARD, ABBAS SAGHAEI, and ALIAKBAR DANESHMANDI, “PRIORITIZATION OF INVESTMENTS IN TRAVEL AGENCIES,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 7, no. 20, pp. 117–139, 2013, [Online]. Available: https://sid.ir/paper/202675/en

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