Background and Objective: Considering the important role of Freecycle website and freecycling culture in reducing the amount of waste in collection and disposal sites through the flow of donating extra items from website users to others and thus reducing environmental damage., And on the other hand, the lack of this website and flow in Iran, the current research on the identification of factors influencing the culture of free cycling in Iran through social networks (considering the strong presence of these networks in the daily life of people in the society and their role in culture) creation of environmental protection) is concentrated and therefore it is of the type of applied research. Material and Methodology: The data collection in this research was done through in-depth interviews with experts in the field of media, cyberspace, virtual networks and also experts in the field of environmental protection in the country, and then the data were collected using the method Qualitative content analysis was analyzed through open, central and selective coding and finally a research model was presented. Findings: According to the main problem of the research, the categories related to the factors affecting the culture of free-cycling in Iran were extracted in the form of five main categories: prerequisites-tools-methods-effects-results. Discussion and Conclusion: Considering that the people of Iran have shown and proven their willingness to help their fellow citizens in various and sensitive situations (such as floods, earthquakes, etc. ) are willing to provide their additional items to different regions of the country and even abroad,Therefore, it seems that they welcome actions such as participating in free cycling and donating their second-hand and unusable items (but needed by others), especially when its effects are supposed to be on the health of people in the community and the environment. Their lives should return to themselves.