Since consumers are the turning point of all marketing activities, companies need to be aware of the fundamental variables of purchasing decision making because understanding the mental structure of consumers helps to predict their buying behavior. The present study therefore aims to identify the degree of importance of psychological factors of lifestyle and ethnicity in consumer judgment of domestic products. The present study was a cross-sectional study in which the first stage of the study was conducted to identify the dimensions of product judgment from five academic experts in structured interview and in the second stage to investigate the impact of two variables of lifestyle and ethnicity on the judgment of domestic and collecting purposes. The data was collected through a questionnaire that was distributed among the household customers by simple random sampling. Data were analyzed with SPSS and AMOOS computer software. Findings from interviews with academic experts led to the identification of three dimensions (brand mentality, ease of use, after-sales service, perceived quality, product price and sales staff). Life and ethnicity influence the judgment of domestic products. The results showed that lifestyle and ethnicity as mental and psychological constructs can influence consumer judgment. Among the dimensions of lifestyle, patriotism and later, among the dimensions of ethnicity, have the most influence on the judgment of domestic products.

The movement of “Ethnicism” (in the sense of right - seeking and central demand against The “ethnocentrism “of the dominant ethnic group in Iran) in the form of “Turkish nationalism” is an important par t of political Life in Azerbaijan. This article seeks to trace the roots and causes of the events of the politicization of cultural, racial, linguistic and regional differences in Azerbaijan in the contemporary peried; and especially after the Islamic Revolution to look at both the “primordial” and “modern” approaches to ethnicity. Explaining the ethnic-national political currents of Azerbaijan requires more coplex approaches to the issue of nationality and nation in “general” and nationalism in “particular”. The refore, one of the the ories of Michael Hechter’s scientific model (as a desirable model) with a structural explanation (ie, the effect of the uneven development & regional inequalities) for the analysis of Ethnicism in Azerbaijan, forms the skeleton and direction of the article. The present article considers ethnic, cultural and identity diversity in Iran as a great blessing. Because the survival, continuity and width of the Iranian body in different scenes depends on its diversity. However, in the last century, the multi faceted tree of existence, the diverse Iranig culture and identity, has been plagued by wounds of “internal” and “external” origin. The results obtained in this article clearly show the direct effect of indicators and variables derived from the theory of the in the occurrence, emergence and continuation of nationalist and ethnocentr developments in Azerbaijan in the last century.

Historical and empirical evidence suggests that the process of state-building in the Islamic world and in developing countries has not only not gone well; Rather, it has faced a crisis of legitimacy, ethnic and religious violence, inefficiency, an identity crisis, and interference (Introduction). In this article, the etiology of the government crisis in Afghanistan and the strategy of the desired government as the goal of the article is presented as an issue (goal). Identity components have been an important factor in state-building in Afghanistan and have been delayed due to the persistence of identity and social conflicts. On the other hand, the role of external factors has also contributed to this issue. The main question of the article is that; What are the causes of the state-building crisis in Afghanistan? And what is the strategy of a favorable post-Taliban government? (Question) This research, in terms of fundamental-applied purpose, relying on qualitative method and descriptive-analytical type, intends to review and represent the mentioned question with library tools (method). In explaining the obstacles to state-building in Afghanistan,

The present study was designed and implemented with the aim of sports motivation: the role of ethnic, national and global symbols of urbanism in brands (sportswear). The statistical population of this study included all students of Islamic Azad universities of physical education in the centers of the western provinces of the country (Kermanshah, Kurdistan, Hamedan, Ilam and Lorestan). The instrument of the present study was standard questionnaires. According to the results of the study, it was found that consumer nationalism has an effect on sports motivation of 0.622, which according to the level of T, which is 6.106, it was found that consumer nationalism has an effect on sports motivation. According to the results of the study, it was found that the world of consumer urbanism has an effect on sports motivation of 0.219, which according to the level of T, which is 2.582, it was found that the world of consumer urbanism has an effect on sports motivation. The results also showed that consumer ethnocentrism has an effect on sports motivation of 0.134, which according to the T level which is 1.421, it was found that consumer ethnocentrism has no significant effect on sports motivation.

The ethnocentric movement (meaning centralism and right-seeking against the ethnocentrism of the dominant ethnic group in Iran) in the form of Turkish nationalism forms an important part of political life in Azerbaijan. In this article, we try to find out the reasons, causes and roots of politicization of cultural, racial, linguistic and regional differences in present-day Azerbaijan,Especially since the Islamic Revolution-in the "modern approach" to ethnicity and nationalism. the ethnic-national political currents or the analysis of ethnicity in Azerbaijan, one of the theories of Michael Hechter's scientific model is: The effect of arithmetic and rational selection (with non-structural explanation) is used. The results of this article show the direct effect of the indicators and variables derived from the theory of "rational choice" or "principle of balance of benefit" of Hechter's model on the emergence and continuation of "Ethnicism" and "nationalism in Azerbaijan" in the last century. The ethnocentric movement (meaning centralism and right-seeking against the ethnocentrism of the dominant ethnic group in Iran) in the form of Turkish nationalism forms an important part of political life in Azerbaijan. In this article, we try to find out the reasons, causes and roots of politicization of cultural, racial, linguistic and regional differences in present-day Azerbaijan,Especially since the Islamic Revolution-in the "modern approach" to ethnicity and nationalism. the ethnic-national political currents or the analysis of ethnicity in Azerbaijan, one of the theories of Michael Hechter's scientific model is.

Ethnicity, Ethnic tendencies and feelings and hostility to foreign groups that have several generations of permanence and persistence and are studied in the context of social disruptions. A phenomenon that reinforces feelings of kinship, racial affiliation, underestimation of the identity and culture of others, and intensifies separatism. By examining and analyzing this social problem through a grounded theory, a paradigm model based on the perceptions and interpretations of actors and experts has been presented. Causal conditions are the link between the set of factors and political-security and cultural-social interventions of foreign forces and internal factors such as discrimination and the weakness of diplomacy as the bedrock of external factors. The basis conditions include feelings of relative deprivation, geographical location, ethnocentrism, ethnic cohesion under nationalism, Iran-friendliness, Shiism, and Azeri identity-seeking, weak flaws, and non-segregated protests. Intervention conditions are the cohesion of foreign mass media in making waves, the weakness of national and local media, historical oblivion, the transformation of sports clubs into rallies, and the surfing of ethnic groups. Strategies include: enlightenment of public opinion, development of social justice, social pathology, strengthening of Islamic rituals, political-security confrontation with foreign forces, national identity and strengthening of national and local media. Consequences: Decreased national legitimacy and authority, threat to social security, weakening of beliefs, increasing social challenges, ethnic divergence, gap in national unity and the possibility of armed war and foreign interference.

The contemporary history of Khuzestan province is intertwined with issues such as ethnic segregation, security problems and some crimes and socio-political anomalies due to some economic, environmental, cultural and domestic problems as well as foreign historical interventions. The persistence of these internal problems, as well as the media propaganda of the Arab and trans-regional countries, has provoked the ethnic protesters, which has provided the ground for linking the thoughts of the ethnocentrists with the ideas of Wahhabism and Takfiri in parts of this province. The main aim of this research was to identify effective components in tendency of Shiite-youth towards Salafi-Takfiri thoughts in some parts of Khuzestan province. The research was a qualitative approach, conducting based on Grounded theory. Statistical population included people oriented to these thoughts and informed pundits who were purposefully selected. The results were obtained after17 deep interviews. Then, relying on a systematic data-based approach and open coding process, pivotal and selective, the paradigm model of the research was realized. The results and findings of the study indicated that cultural, economic, media, geographical and external components have played a major role and psychological and political components have played a facilitating role in the tendency of young people to these thoughts.

Ethnicism among ethnic groups is one of the factors that endangers national cohesion and unity. Considering the events and incidents of the last few years in the Azerbaijan region and the historical precedent of the issue of Pan-Turkism, the issue of ethnicity in this region is considered a serious concern for the Islamic Republic of Iran, which has also received the attention of researchers. However, the impact of economic factors on the intensification or reduction of Ethnicism in Iran's Azerbaijan has been neglected in research. Therefore, in this research, an attempt was made to investigate this issue by using the analytical-descriptive method and collecting data with a questionnaire from a sample of 292 Turkish language students and by referring to correlation and regression analyses. The results of this study showed that all the considered assumptions have been confirmed and that political ethnicity in Azerbaijan has a statistically significant and direct relationship with the improvement of national economic indicators, the improvement of economic indicators of Turkish-speaking countries and an inverse relationship with the increase of interactions with It has other Turkic speaking countries and other regions of Iran.

considering the Iran-PJAK conflict, by focusing on the analysis of Iran's ethnic policies regarding the Kurdish people, it seeks to identify problems in this field and with the aim of proposing to improve these policies in the conflict. In the present study, a qualitative method to gain a better understanding of the ethnic policies of the Islamic Republic of Iran regarding the Kurdish people and its impact on the formation and process of PJAK group and research data through the coding process, based on the systematic design of data theory based on Strauss and Carbin (1998) was analyzed. In the present study, semi-structured interviews were usedto explain a model for the ethnic policies of the Islamic Republic of Iran and its impact on the formation and process of actions of the PJAK group. The results showed that ethnic policy-making in the Islamic Republic of Iran theoretically has three levels: Cognitive level: The cognitive component of attitude is the information that a person has about the subject of attitude. This refers to the information and knowledge that a person acquires about the elements of ethnic identity. Emotional level: This component includes emotions that evoke the subject of attitude in the person. are among the feelings that people can have about their ethnic elements due to their ethnic status and level of readiness for action: often, attitude Have defined a kind of readiness for action; That is, it prepares a person's attitude to take action in dealing with the issue of attitude.

In this paper, the relationship between nationalism (ancient, civil and religious) with ethnicity and Ethnicism variables among the ethnicities (Tat, Turk, Turkmen, Fars and Kurds) residing in Bojnourd was investigated. A sample of 500 persons was selected randomly among men and women aged 18 and over living in Bojnourd. The results showed that among the tested variables only two variables of religion and gap generation have significant relationship with ancient nationalism and the other variables have no significant relationship. Also, among the tested variables, only the relationship between the two variables of gap generation and educational level with religious nationalism is significant. Civil nationalism had no significant relationship with any of the variables tested. The relationship between ethnicity, socioeconomic status, educational level and gender was also significant and other variables had no significant relationship with ethnicity. At the end, it can be said that the tendency towards civil nationalism is the first and foremost priority of the people of Bojnourd, and then ancient nationalism and religious nationalism are their next priorities. There is also a weak and positive relationship between Ethnicism and the three trends of Iranian nationalism