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Author(s): 

BRAVO R. | MONTANER T. | PINA J.M.

Issue Info: 
  • Year: 

    2009
  • Volume: 

    27
  • Issue: 

    4
  • Pages: 

    315-334
Measures: 
  • Citations: 

    1
  • Views: 

    372
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 372

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Author(s): 

AKBAR M. | PARVEZ N.

Journal: 

ABAC JOURNAL

Issue Info: 
  • Year: 

    2009
  • Volume: 

    29
  • Issue: 

    1
  • Pages: 

    24-38
Measures: 
  • Citations: 

    2
  • Views: 

    182
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 182

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Author(s): 

LAMEEI A.

Issue Info: 
  • Year: 

    2003
  • Volume: 

    4
  • Issue: 

    1
  • Pages: 

    47-49
Measures: 
  • Citations: 

    0
  • Views: 

    298
  • Downloads: 

    0
Keywords: 
Abstract: 

In recent years total quality management (TQM) has moved out of the boundaries of the manufacturing and service industry, and has opened its way into the educational institutions. One main question is remained to be settled .Are medical student’s customers of medical education. The author discusses the specific features of TQM in context of medical education and answers this question.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 298

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Author(s): 

BROWN K.

Journal: 

WIRELESS WEEK

Issue Info: 
  • Year: 

    2004
  • Volume: 

    15
  • Issue: 

    -
  • Pages: 

    6-13
Measures: 
  • Citations: 

    1
  • Views: 

    164
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 164

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Issue Info: 
  • Year: 

    2015
  • Volume: 

    1
Measures: 
  • Views: 

    181
  • Downloads: 

    118
Abstract: 

LIFESTYLE IS A FUNDAMENTAL CONCEPT IN ADVERTISING AND APPLIED MARKETING RESEARCH AND ANY CUSTOMER OR CONSUMER WITH A SPECIFIC DECISION-MAKING STYLE IS ASSOCIATED WITH DIFFERENT MARKETS AND THESE STYLES MORE OR LESS REMAIN CONSTANT OVER THE TIME. THE AIM OF THIS STUDY IS TO IDENTIFY THE EFFECT OF LIFESTYLE ON DECISION-MAKING STYLE OF CARPET CUSTOMERS IN KERMANSHAH. THE RESEARCH IS CONDUCTED THROUGH A DESCRIPTIVE-SURVEY AND DATA ARE OBTAINED BY DISTRIBUTING QUESTIONNAIRES AMONG 384 CARPET CUSTOMERS IN KERMANSHAH. THE RELIABILITY OF THE QUESTIONNAIRE HAS BEEN CONFIRMED BY THE CRONBACH'S ALPHA TECHNIQUE AND FOR DATA ANALYSIS SPSS 16 AND EXCEL ARE USED. THE RESULTS OF THIS RESEARCH SHOW THAT THERE IS A SIGNIFICANT IMPACT AND RELATIONSHIP AMONG IDEAL LIFESTYLE AND THE PERFECTIONIST STYLE, BASIC PRICE, SENSITIVITY TO BEING MODERN AND FASHIONABLE, LOYALTY TO A BRAND, DESIRE WITHOUT ANY PLANNING OR PREMEDITATED INTENTION.

Yearly Impact:   مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 181

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Author(s): 

MYLONAKIS JOHN

Issue Info: 
  • Year: 

    2008
  • Volume: 

    3
  • Issue: 

    4
  • Pages: 

    0-0
Measures: 
  • Citations: 

    1
  • Views: 

    181
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 181

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 1 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

MATZLER KURT

Issue Info: 
  • Year: 

    1996
  • Volume: 

    5
  • Issue: 

    2
  • Pages: 

    6-18
Measures: 
  • Citations: 

    1
  • Views: 

    161
  • Downloads: 

    0
Keywords: 
Abstract: 

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 161

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesDownload 0 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesCitation 1 مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic ResourcesRefrence 0
Author(s): 

HOSSEINI HASHEMZADEH D.

Issue Info: 
  • Year: 

    2009
  • Volume: 

    1
  • Issue: 

    2
  • Pages: 

    63-82
Measures: 
  • Citations: 

    4
  • Views: 

    5678
  • Downloads: 

    0
Abstract: 

This essay proposes results of three investigations on satisfaction of Industry & Mine Bank's customers. This research rendered yearly and pursues following purposes: attainment to resolution for increasing customers' satisfaction, knowing of customers' attitudes on Bank employees, customers' Judgment on regularities of Bank, measuring customers' satisfaction, knowing of customers' status. Hypotheses of mentioned investigations related relation of above independent variables and customer's satisfaction. This research used longitudinal method and its technique of data gathering is questionnaire. Sample size was 675 customers at the first phase, 681 customers sat the second phase, and 556 customers at the final phase. Achieved result strum this research indicates: 1) The correlation between service quality and customers' satisfactions at %44 level. 2) The correlation between customers' attitudes and customers' satisfaction is at %33 level. 3) The correlation between customers' judgment on regalities and customers' satisfaction is at %28 level.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 5678

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Issue Info: 
  • Year: 

    2016
  • Volume: 

    6
  • Issue: 

    1 (20)
  • Pages: 

    39-57
Measures: 
  • Citations: 

    0
  • Views: 

    2502
  • Downloads: 

    0
Abstract: 

Some activities such as long-term planning and marketing can be designed and performed through having enough information from various groups of customers and then clustering and classifying them, till the organization reach its efficiency to the possible extent. The aim of this research is to cluster the customers of Mellat Bank Customer’s Club into two groups of loyal and disloyal. Data were collected using the information of about 10300 members of this club. This data consists of two main parts including demographic information and information related to the used services by the club members. Furthermore, this research is descriptive-survey in terms of method. In addition, data were analyzed using data mining technique (C5.0, Interactive CHAID algorithms) and some other techniques. The obtained results and patterns can be used toward predicting new customers' loyalty as well as the needs of each groups of customers based on the obtained groups using their demographic information.

Yearly Impact: مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 2502

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Issue Info: 
  • Year: 

    2009
  • Volume: 

    1
Measures: 
  • Views: 

    151
  • Downloads: 

    0
Abstract: 

Service quality has become an increasingly important factor for successes and survival in the banking sector, so identification of effective factors in quality and their importance from customers view, have high importance in competition. This research identified service quality factors, and compared ideal service quality (from customer view- expectations) and presented service quality in banks (from customer view-perceptions). For measuring customers' expectations and perceptions of service quality, used two questionnaires consists of the five dimensions of service quality (tangibles, reliability, responsiveness, assurance and empathy). Government and semi-government banks in Isfahan city are Statistical society of research and customers of these banks are statistical unit in research. The result of the study showed empathy factor is the most important factors in the five dimensions of ideal service quality and responsiveness is the least important factors, but investigation in perceptions showed empathy has been attended fewer than other factors by all of the eight banks (empathy had most importance of dimensions but in act, banks attention to this dimension last other dimensions). All of the banks had attended to tangibles factors.

Yearly Impact:   مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View 151

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