Human being has three kinds of identity: Personal identity, corporate identity, and internal identity. Corporate identity is occupational and social identity which reveals thought, personality and human`s status in various social dimensions.This identity is used in two concepts: potential and social identity (what person needs to be) and potential social identity (what person really is). There are two attitudes in student’s identity which form his determenistic & actionalist identity.Although the student is affected by external and internal factors of university structure, he/ she is able to perform his/her role with interest and enthusiasm or hate and disgustion; he accepts his/her role completely or continues playing his role while keeping distance, or abandons the scene suddenly. For student’s potential corporate identity, there are three major dimensions propounding that each one has special indicators: science and knowledge (religious knowledge, thinking & developing of fact-seeking, studying culture, developing of knowledge and scientific demanding). Morals (self-instruction, pattern choosing, establishing mores), treatment and policy (political perspective, knowing the tasks, knowing enemies, political participation). Learning the roles and norms which state the roles are done by “socialization”. The student`s response to university for performing the anticipated role probably is: dependency, identification and internalization of orientation. Dependency is the weakest and internalization is the most powerful step of socialization. So, the scientific and basic cultural patterns which are presented by university must be in a way that the student could believe and internalize them.

The basis of urban branding is to introduce the capacities and attractions of cities by presenting the distinct identity of that city. A destination can become a brand when it has chosen the right tools and identity to make it stand out from its competitors.Data and Method: The current research method is applied in terms of purpose and descriptive in terms of method. In this research, in order to collect the information needed for the research from documentary methods (library and document review) and field (interview) and to analyze the data, the qualitative methodology of thematic analysis was used and data analysis through Attride-Stirling theme network analysis has been done. Based on the path taken by this research, first, a semi-structured and in-depth interview was conducted with twenty-two Kerman tourism experts and data analysis was done through MAXQDA software. In the six-step process, in the first step, 314 initial codes were extracted from the interviews. Then these codes were reduced to 70 basic themes, 12 organizing themes and 7 overarching themes (dimensions).Results: Kerman's tourism brand identity has various dimensions that have been developed in this research. These dimensions include "psychological ", "social-cultural ", "marketing ", "economic ", "urban and physical management ", "governance " and "environmental " which revolve around the structure of "city tourism brand identity" Kerman" are located. Each of these dimensions has components and concepts that explain the details of the brand identity pattern.

The aim of the current study was to investigate the different aspects of identity among the students of Tehran universities with a focus on the role of sexual differences.The statistical community included all the students who were studying at Tehran universities. The sample entailed 1000 persons that were selected by stratified random sampling. Religious, national identity scale and the revised questionnaires on identity style were the means of the study. Multiple-variance analysis of variance was applied for the analysis and interpretation of data.The findings of this study represented that the female group has achieved a higher scale in information, norms and commitment of identity in comparison to the male group. Whereas, the male group showed a higher mean in the sub-scale of diffuse/avoidance; the female group showed a higher mean in all the sub-scales of national and religious identity. On the whole, the present study revealed that all the sub-scales of identity in religious, psychological well-being, informative, normative and commitment aspects in female students are higher than male ones while, the diffuse and avoidance identity were higher in the male students. Generally, these findings proved psychological and social disorientation among the male students in comparison to the females. Since the male population (community) of the society is considered as more active and dynamic, this issue needs the serious consideration of those in charge.