DEVELOPING BEST STRATEGY USING BLUE OCEAN STRATEGY: THE CASE OF SALIM ENGINEERING COMPANY

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ABDULSHAH MOHAMMAD; DIVANI AZAR SHAGHAYEGH; TAHANI AREFEH; KAEINI AMINEH

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Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR) Year:2017 | Volume:2 | Issue:1 Page(s): 5-20

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Title

DEVELOPING BEST STRATEGY USING BLUE OCEAN STRATEGY: THE CASE OF SALIM ENGINEERING COMPANY

Author(s)

ABDULSHAH MOHAMMAD | DIVANI AZAR SHAGHAYEGH | TAHANI AREFEH | KAEINI AMINEH | Issue Writer Certificate

Keywords

STRATEGY

BLUE OCEAN

VALUE PROPOSITION

PARTS MANUFACTURING INDUSTR

Abstract

The parts manufacturing companies should select a proper strategy according to their current and future environmental conditions and capabilities to survive and thrive in competitive market. To help the companies to select the best strategy the current paper proposes a model.The model is developed using a number of strategic tools, including TOPSIS, SWOT analysis and Six Paths Framework to Formulate Blue Ocean Strategy. Finally, based on the study results, the paper proposes the best strategy for Salim Company. Although this paper covers the case of one company, the model presented here can help other companies to select the best available strategy.

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APA: Copy

ABDULSHAH, MOHAMMAD, DIVANI AZAR, SHAGHAYEGH, TAHANI, AREFEH, & KAEINI, AMINEH. (2017). DEVELOPING BEST STRATEGY USING BLUE OCEAN STRATEGY: THE CASE OF SALIM ENGINEERING COMPANY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), 2(1), 5-20. SID. https://sid.ir/paper/706613/en

Vancouver: Copy

ABDULSHAH MOHAMMAD, DIVANI AZAR SHAGHAYEGH, TAHANI AREFEH, KAEINI AMINEH. DEVELOPING BEST STRATEGY USING BLUE OCEAN STRATEGY: THE CASE OF SALIM ENGINEERING COMPANY. JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR)[Internet]. 2017;2(1):5-20. Available from: https://sid.ir/paper/706613/en

IEEE: Copy

MOHAMMAD ABDULSHAH, SHAGHAYEGH DIVANI AZAR, AREFEH TAHANI, and AMINEH KAEINI, “DEVELOPING BEST STRATEGY USING BLUE OCEAN STRATEGY: THE CASE OF SALIM ENGINEERING COMPANY,” JOURNAL OF INDUSTRIAL STRATEGIC MANAGEMENT (PAJOUHESHGAR), vol. 2, no. 1, pp. 5–20, 2017, [Online]. Available: https://sid.ir/paper/706613/en

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