Brand Attachment in Consumer-Brand Relationship

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Reihani Nahid; ABDOLVAND MOHAMMAD ALI; Heidarzadeh Hanzaii Kambiz; KHOUNSIAVASH MOHSEN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF SYSTEM MANAGEMENT Year:2019 | Volume:5 | Issue:2 Page(s): 41-60

Download Full-Text

View:

308

Download:

179

Cites:

Information Journal Paper

Title

Brand Attachment in Consumer-Brand Relationship

Author(s)

Reihani Nahid | ABDOLVAND MOHAMMAD ALI | Heidarzadeh Hanzaii Kambiz | KHOUNSIAVASH MOHSEN | Issue Writer Certificate

Keywords

Consumer

Brand Relationship

Brand Attachment

Brand Love

Brand Experience

Abstract

In this research, researchers deal with the study of the antecedents and consequences model of the Brand Attachment in the form of CBR. In this study, Consumer-Brand Relationships are divided into two kinds: communal and exchange ones. The statistical society totally consists of 864 students of the marketing in Tehran City. The available relationships in the model are separately examined by using the structural equations modelling (AMOS 5. 0) within each group in order to test the model and hypothesis. The results of the research show that the variables including Brand Experience, Brand Love, commitment, trust, in the communal group play a more effective role than the others in producing the Brand Attachment, also the variables such as brand reliability, brand satisfaction in the exchange group are among the fundamental ones for developing the Brand Attachment. This study is the first attempt to identify the importance of relationships aspects in young adult Consumer. The current study extends branding literature by shedding lights on the roles of communal/exchange relationships factors in brand management, which also help brand managers.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

Reihani, Nahid, ABDOLVAND, MOHAMMAD ALI, Heidarzadeh Hanzaii, Kambiz, & KHOUNSIAVASH, MOHSEN. (2019). Brand Attachment in Consumer-Brand Relationship. JOURNAL OF SYSTEM MANAGEMENT, 5(2), 41-60. SID. https://sid.ir/paper/341119/en

Vancouver: Copy

Reihani Nahid, ABDOLVAND MOHAMMAD ALI, Heidarzadeh Hanzaii Kambiz, KHOUNSIAVASH MOHSEN. Brand Attachment in Consumer-Brand Relationship. JOURNAL OF SYSTEM MANAGEMENT[Internet]. 2019;5(2):41-60. Available from: https://sid.ir/paper/341119/en

IEEE: Copy

Nahid Reihani, MOHAMMAD ALI ABDOLVAND, Kambiz Heidarzadeh Hanzaii, and MOHSEN KHOUNSIAVASH, “Brand Attachment in Consumer-Brand Relationship,” JOURNAL OF SYSTEM MANAGEMENT, vol. 5, no. 2, pp. 41–60, 2019, [Online]. Available: https://sid.ir/paper/341119/en

Related Journal Papers

No record.

Related Seminar Papers

No record.

Related Plans

No record.

Recommended Workshops