Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Haji Hassani Farzaneh; Sadeghpour Ali Asghar; ALAVI SEYED MOSLEM

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Business Management Year:2018 | Volume:10 | Issue:3 Page(s): 659-672

Download Full-Text

Persian Verion

View:

1,299

Download:

Cites:

Information Journal Paper

Title

Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences

Author(s)

Haji Hassani Farzaneh | Sadeghpour Ali Asghar | ALAVI SEYED MOSLEM | Issue Writer Certificate

Keywords

Apparel purchase intentionQ1

Color attractivenessQ1

Color importanceQ1

Color normsQ1

Color preferencesQ1

Abstract

Objective: Colors as one of the most fundamental components of any product (especially apparel) have a significant impact on consumer behavior. These effects can be studied on various aspects, so that with a thorough analysis we can manufacture desirable apparel with appropriate color suited to the needs of customers. In this study, in order to fill the research gap, the effect of color on customer purchase intention is investigated and the difference between the views of men and women about each of the dimensions is analyzed. Methods: Statistical population consists of all store's customers at Setareh store in Shiraz in which we chose 279 individuals. Questionnaire validity is tested by two approaches including face and content methods while we conducted two methods to verify the reliability including Cronbach's alpha: 86%, and split half: 76%. Results: Findings showed that the most important factor among the others affecting customer purchase intention is customer Color preferences while Color norms does not affect customer purchase intention. Another findings reveals that only about the Color norms, women and men have Different opinions. On the other hand, among the cultural, religious, friends and individual interest, individual interest factor is the most effective predictor of choosing a special color. Conclusion: Color, as a low-cost element in apparel products, plays an important role in customer decisions. If a special color is of high importance compare to other colors and it is of customer's interest, it will be preferred.

Multimedia

No record.

Cites

No record.

References

No record.

Cite

APA: Copy

Haji Hassani, Farzaneh, Sadeghpour, Ali Asghar, & ALAVI, SEYED MOSLEM. (2018). Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences. JOURNAL OF BUSINESS MANAGEMENT, 10(3 ), 659-672. SID. https://sid.ir/paper/140237/en

Vancouver: Copy

Haji Hassani Farzaneh, Sadeghpour Ali Asghar, ALAVI SEYED MOSLEM. Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2018;10(3 ):659-672. Available from: https://sid.ir/paper/140237/en

IEEE: Copy

Farzaneh Haji Hassani, Ali Asghar Sadeghpour, and SEYED MOSLEM ALAVI, “Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender Differences,” JOURNAL OF BUSINESS MANAGEMENT, vol. 10, no. 3 , pp. 659–672, 2018, [Online]. Available: https://sid.ir/paper/140237/en

Related Journal Papers