EXAMINING THE EFFECTS OF MARKET ORIENTATION AND MANAGEMENT INNOVATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION

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GAROSI MOKHTARZADEH NIMA; ZAMANI MAHMOUD

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2015 | Volume:7 | Issue:2 Page(s): 463-484

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Title

EXAMINING THE EFFECTS OF MARKET ORIENTATION AND MANAGEMENT INNOVATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION

Author(s)

GAROSI MOKHTARZADEH NIMA | ZAMANI MAHMOUD | Issue Writer Certificate

Keywords

MANAGEMENT INNOVATIONQ2

MARKET ORIENTATIONQ2

PHARMACEUTICAL COMPANIESQ1

STRUCTURAL EQUATION MODELINGQ1

TECHNOLOGICAL INNOVATIONQ2

Abstract

The current study aims to identify and examine the effect of market orientation, management innovation and technological innovation on organizational performance. The current research was conducted using descriptive- correlational methodology. The population of the current research included pharmaceutical companies throughout the country. Using simple random sampling method and Cochran formula, the sample size has been determined. 255 Questionnaire was used for gathering data, the reliability and validity of which was confirmed. Structural Equation Modeling (SEM) technique using Partial Least Squares-based and smart-PLS statistical software was used to analyze the data. The findings show that market orientation and management innovation have a significant and positive effect on technological innovation. Results also revealed that market orientation, management innovation and product technological innovations as well as process technological innovations can lead to superior firm performance.

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APA: Copy

GAROSI MOKHTARZADEH, NIMA, & ZAMANI, MAHMOUD. (2015). EXAMINING THE EFFECTS OF MARKET ORIENTATION AND MANAGEMENT INNOVATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION. JOURNAL OF BUSINESS MANAGEMENT, 7(2), 463-484. SID. https://sid.ir/paper/140116/en

Vancouver: Copy

GAROSI MOKHTARZADEH NIMA, ZAMANI MAHMOUD. EXAMINING THE EFFECTS OF MARKET ORIENTATION AND MANAGEMENT INNOVATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2015;7(2):463-484. Available from: https://sid.ir/paper/140116/en

IEEE: Copy

NIMA GAROSI MOKHTARZADEH, and MAHMOUD ZAMANI, “EXAMINING THE EFFECTS OF MARKET ORIENTATION AND MANAGEMENT INNOVATION ON FIRM PERFORMANCE: THE MEDIATING ROLE OF TECHNOLOGICAL INNOVATION,” JOURNAL OF BUSINESS MANAGEMENT, vol. 7, no. 2, pp. 463–484, 2015, [Online]. Available: https://sid.ir/paper/140116/en

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