IDENTIFICATION OF THE EFFECTIVE CRITERIA ON CHOOSING IMITATION BRAND FOR CONSUMABLES

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EBRAHIMI SEYED BABAK; KETABIAN HAMID; RAHIMI HESAM

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2015 | Volume:7 | Issue:2 Page(s): 273-294

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Title

IDENTIFICATION OF THE EFFECTIVE CRITERIA ON CHOOSING IMITATION BRAND FOR CONSUMABLES

Author(s)

EBRAHIMI SEYED BABAK | KETABIAN HAMID | RAHIMI HESAM | Issue Writer Certificate

Keywords

BRANDQ2

CONSUMABLESQ2

FUZZY TOPSISQ2

IMITATION BRANDQ2

Abstract

Purchasing and using the merchandises by consumers are governed more by advertisements and the name of the brand rater than needs. In Iran, few studies have been performed to investigate the importance of criteria which are appreciated by consumers in field of imitation brand. Hence, in this paper the effective criteria on choosing imitation brand for consumables have been recognized by reviewing the literature, the library studies and interviews. Then the main criteria were selected by Fuzzy Delphi approach. This study also applies random sampling. Furthermore, a suitable questionnaire was employed and distributed randomly among five hundred persons to be filled in two sections; demographics and investigating the importance of the criteria. Afterwards, the most important criteria were sorted out according to their priorities by Fuzzy TOPSIS approach, respectively. Finally, the results and suggestions were presented.

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APA: Copy

EBRAHIMI, SEYED BABAK, KETABIAN, HAMID, & RAHIMI, HESAM. (2015). IDENTIFICATION OF THE EFFECTIVE CRITERIA ON CHOOSING IMITATION BRAND FOR CONSUMABLES. JOURNAL OF BUSINESS MANAGEMENT, 7(2), 273-294. SID. https://sid.ir/paper/140110/en

Vancouver: Copy

EBRAHIMI SEYED BABAK, KETABIAN HAMID, RAHIMI HESAM. IDENTIFICATION OF THE EFFECTIVE CRITERIA ON CHOOSING IMITATION BRAND FOR CONSUMABLES. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2015;7(2):273-294. Available from: https://sid.ir/paper/140110/en

IEEE: Copy

SEYED BABAK EBRAHIMI, HAMID KETABIAN, and HESAM RAHIMI, “IDENTIFICATION OF THE EFFECTIVE CRITERIA ON CHOOSING IMITATION BRAND FOR CONSUMABLES,” JOURNAL OF BUSINESS MANAGEMENT, vol. 7, no. 2, pp. 273–294, 2015, [Online]. Available: https://sid.ir/paper/140110/en

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