What is right and what is wrong? This is a saint apprehension which has ingaged human thought through the history and its response was different acording to various views. History confirm that human being always devide events into right and wrong, and explain them from their point of views. Human being is truth seeker by nature, and by this quality must travel toward his aim. The first step is the recognition of truth and VANITY. In this article I try to search this point in Nahjolbalagheh.

"Behind the VANITY-Land" of Sepehri is the story of the departure of a poets look who turns his back to the "VANITY-Land". This same shooting of the glance to remote places makes the poet a singular subject, prominent, and superior. Among the particularities of this singular subject, after reaching this worthy land, is that he summons others, that is the plural subject left behind in the VANITY-land, to the experience of the valuable living of "departing for behind the VANITY-Land". Even this summoning may lead to the downfall of the "Behind the VANITY-Land" and the fall of the poet into the "VANITY-Land". Thus, the story of "Behind the VANITY-Land" is the story of becoming one-Itself once and becoming our-"selves" again.

In the present age, the body has become very important with the growth of consumer culture and mass communication media. The purpose of this study was to investigate the effect of using luxury outdoor sports brands on body management, with emphasis on mediating the role of physical pride and social influence among athletes. The methodology of the research is from the perspective of the applied objective, in terms of collecting field information, and the correlation type that is based on the structural equation modeling with the smart pls3 software. The statistical population was athletes of sports complexes in Karaj Municipality. A total of 380 people was selected by random sampling. A tool for measuring the questionnaire, whose factual and content validity was examined by some of the sports management professors and after the corrections. The findings showed that the use of luxury outdoor sports brands is influential on body management. Also, the use of luxury brands with the mediator role of physical pride and social influence also influenced body management, but this effect was due to physical pride relative to social influence at a higher level. Therefore, factors such as physical grasses and social influence are effective in the attitude of athletes in the management of the body and the use of luxury outdoor sports brands. They tend to focus on the management of the body and the use of luxury outdoor sports brands because of the need to show and show the body and the community's luck and show their socio-economic status.

Sisyphe Myth is a book about VANITY, or absurdity, of contemporary human being by Camus. This book, along with its myth, was one of the influential works on contemporary poets; its impact was so strong that poets such as Rahimi, Shamloo, Shafiee-e Kadkani, etc. were inspired by it. But this inspiration was different because each poet’s interpretation of this myth was fundamentally different. Generally, we may categorize Iranian poets’ attitudes towards this myth into four types: (a) poets who literally re-narrated the myth, e.g. Rahimi in “Taghdir” (b) poets who used its philosophical content and theme to create similar symbols, e.g. Shamloo in “Rood” (c) poets who discarded its philosophical content and attached a social dimension to it, e.g. Shafiee-e Kadkani in “Charkh-e Chah” and (d) poets who simply reflected its content in their poems, e.g. Shamloo in “jahan ra ke afraid?”

Marketing managers are interested in consumer purchase intentions so as to prognosticate sales of existing and/or new products and services. Purchase intentions data can help managers in their marketing decisions related to product demand (new and existing products), market segmentation and promotional strategies. Luxury brand products and the motivation to buy luxury brands are becoming increasingly relevant to consumers in Asia. Luxury-purchase motivation predominantly based on Western thoughts and markets. Cultural values have been shown to influence consumer behavior in many studies. Establishing whether relationships exist between cultural values and motivation for consuming luxury products would be advantageous for the marketers of luxury products. The present study focuses on factors affecting the purchase intention of luxury products. Primary Tools for Data Collection was Likert's 5-scale questionnaire. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran. Since the statistical sample is infinite (over 100000 subjects), the sample size was determined to include 385 subjects by means of Kergesi Morgan's Table (1970), and simple random sampling method was applied. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. The research, in terms of purpose, is practical and the method of data collection is survey. Research results suggest that the variables of consumer attitude toward luxurious products, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the purchase intention, while the variables of store image (restaurant) and VANITY bring about no impact on the purchase intention. In addition, the variable of VANITY does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intention.

Aims & Backgrounds Mashhad is a city with historical neighborhoods that once housed many valuable houses. But due to changing lifestyles, development plans, economic changes, etc., a large part of the valuable texture of the city has changed over time. Therefore, if we follow the path of the idea of preserving and updating the past by creating creativity and sensitivity, traditional buildings can become a source of inspiration for the development of contemporary architecture that is responsible for local cultural processes. Accordingly, the aim of this research was to introduce and propose the components and indicators of indigenous patterns of Mashhad city. Methodology In this descriptive-analytical study, the data were collected by library method and in some cases using survey through completing the questionnaire by experts. So, using the foundation’, s data approach and using Maxqda10 software, the components and indicators of interest in indigenous houses were extracted and then, using Analytic Hierarchy Process (AHP), the component of indigenous patterns was determined and weighted. Findings The priority of the component of indigenous patterns affecting Mashhad city housing were privacy, introversion, avoidance of VANITY, populism and communication with nature, comprehensiveness and unity-orientation, self-sufficiency, semantic-human and continuity and the component of patterns with a high score of 0. 1 including privacy, introversion, avoidance of VANITY, populism and communication with nature were introduced and selected as the component of lasting indigenous patterns of Mashhad city respectively. Conclusion The component of patterns of privacy, introversion, avoidance of VANITY, populism and communication with nature are in the first to fifth ranks of the components of lasting indigenous patterns of Mashhad city.

The present article by way of suggesting the term real for mystical experiences instead of objective, elaborates on the basic characteristics of such experiences. Eight such characteristics are precisely discussed. Using a VANITY of texts, different examples for each characteristic are presented.

This article tries to explicate and analyze a couplet from Manteq al-Tayr that has been left unattended and unexplicated or has not been understood by all explicators of Manteq al-Tayr. The first hemistich of this couplet refers to a tradition and the second to a Koranic verse, both widely reflected in Persian poetry. In the first hemistich, a dog is regarded as a criterion for acceptability before God. The second hemistich refers to a famous pious man who is inflicted with VANITY. The details have been studied with authentic reasons.

The purpose of this study is investigating the degree of impact of psychological characteristics (motivations) and demographic characteristics (sex, age, and income) on the consumer's attitude toward luxurious products. Statistical Population is composed of all customers attending selected fancy and luxurious restaurants in Tehran, the sample size was determined to include 385 subjects and simple random sampling method was applied. This study was conducted from clients have been referred to a luxury restaurant with a survey approach. Primary Tools for Data Collection was Likert's 5-scale questionnaire. In order to analyze the data, descriptive and inferential statistics and the structural equation modeling were employed with SPSS and Lisrel software programs. Research results suggest that the psychological characteristics affect the consumer's attitude toward luxurious products and quality of the service provided by fancy, luxurious restaurants. As far as the variable of demographic characteristics is concerned, only age has an effect on the consumer's attitude toward luxurious products, and sex and income variables have no impact on the consumer's attitude toward luxurious products and the variable of demographic characteristics has no impact on the quality of the service offered by fancy and luxurious restaurants. The variables of consumer attitude toward luxurious products, quality of the service provided by fancy and luxurious restaurants, perception of brand and social effect affect the purchase intention, while the variables of store image (restaurant) and VANITY bring about no impact on the purchase intention. In addition, the variable of VANITY does not exert any moderating effect on the relation between perception of luxurious brand and purchase intention and between the social effect and purchase intention.

This study aims to examine the functions of hijab fashion among hijab-wearing women and explore the role of social media and influencers in hijab fashion. Findings show that hijab fashion functions as encouragement, attraction, modesty and social image among Turkish Muslim women. The concepts of makeup, fashion and outward beauty has, for generations, been linked to femininity, with an implication of VANITY persons. However, since these concepts (of makeup and fashion) were restrictively associated with women, men and those belonging to other genders were prejudiced against for their involvement in the ideals of makeup and fashion.