EVALUATION AND PRIORITIZE OF TOURISM DESTINATIONS BASED ON THE BRAND EQUITY FROM THE PERSPECTIVE OF TOURISTS (CASE STUDY: COUNTIES OF GUILAN PROVINCE)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HESAM M.; KARIMI S.H.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Geography Year:2016 | Volume:14 | Issue:49 Page(s): 337-355

Download Full-Text

Persian Verion

View:

1,643

Download:

Cites:

Information Journal Paper

Title

EVALUATION AND PRIORITIZE OF TOURISM DESTINATIONS BASED ON THE BRAND EQUITY FROM THE PERSPECTIVE OF TOURISTS (CASE STUDY: COUNTIES OF GUILAN PROVINCE)

Author(s)

HESAM M. | KARIMI S.H. | Issue Writer Certificate

Keywords

TOURISM DESTINATIONS

BRAND EQUITY

TOURISTS

GUILAN PROVINCE’S COUNTIES

Abstract

Tourism industry as a dynamic industry, an important part of economic activities and the country’s production is allocated. In the meantime, Destination branding is one of the most important issues in the field of location marketing and tourism marketing is converted. Tourism destination BRAND EQUITY is the sum of assets (or liabilities) brand name and symbol tourism destination in relation to the changes in the value of the services and experiences that are provided, is determined. Given the importance of this issue, in this study to assess and prioritize TOURISM DESTINATIONS by TOURISTS in the province of Guilan looked at from the perspective of BRAND EQUITY. The research method is descriptive - research. The study population included all TOURISTS Guilan province using random sampling of 380 people in total and selected province through questionnaire variables such as image data, awareness, perceived quality and brand loyalty, ultimately, the destination was collected. To analyze the obtained data of all the items are weighted using the hierarchical model Fuller triangle, In the next stage Oreste ranking model based on the BRAND EQUITY of of Guilan province was a TOURISTS. The results indicate higher value tourism brand of Bandar Anzali, Fooman, Rasht and Astara and unsuitable conditions in Amlash, Rezvanshahr and Some Sara.

Multimedia

No record.

Cites

No record.

References

Cite

APA: Copy

HESAM, M., & KARIMI, S.H.. (2016). EVALUATION AND PRIORITIZE OF TOURISM DESTINATIONS BASED ON THE BRAND EQUITY FROM THE PERSPECTIVE OF TOURISTS (CASE STUDY: COUNTIES OF GUILAN PROVINCE). GEOGRAPHY, 14(49), 337-355. SID. https://sid.ir/paper/150198/en

Vancouver: Copy

HESAM M., KARIMI S.H.. EVALUATION AND PRIORITIZE OF TOURISM DESTINATIONS BASED ON THE BRAND EQUITY FROM THE PERSPECTIVE OF TOURISTS (CASE STUDY: COUNTIES OF GUILAN PROVINCE). GEOGRAPHY[Internet]. 2016;14(49):337-355. Available from: https://sid.ir/paper/150198/en

IEEE: Copy

M. HESAM, and S.H. KARIMI, “EVALUATION AND PRIORITIZE OF TOURISM DESTINATIONS BASED ON THE BRAND EQUITY FROM THE PERSPECTIVE OF TOURISTS (CASE STUDY: COUNTIES OF GUILAN PROVINCE),” GEOGRAPHY, vol. 14, no. 49, pp. 337–355, 2016, [Online]. Available: https://sid.ir/paper/150198/en

Related Journal Papers