The analysis of smartness of urban tourism destinations in Iran

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Delshad Ali

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Journal Paper

Paper Information

Journal: Geography and Development Year:2021 | Volume:19 | Issue:64 Page(s): 21-44

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Information Journal Paper

Title

The analysis of smartness of urban tourism destinations in Iran

Author(s)

Delshad Ali | Issue Writer Certificate

Keywords

Tourism

Smartness

Urban tourism destinations

Iran

Abstract

In the present age, which is characterized by technology, services have been made available to users in an integrated manner, and technology has become the basis for the formation or transformation of tourist destinations. This rapid development of technology in Tourism and the growing interest in smart cities has attracted the attention of destination managers and policymakers to the opportunities created by the implementation of smart strategies. Therefore, the purpose of this study is to determine the dimensions or components of Smartness of urban tourist destinations, and their measurement indicators in a way that can be used to measure the Smartness of tourist destinations. Consequently, three research steps are determined. In the first step, the components of Smartness and their measurement indicators have been determined and validated using the opinion of experts. In the second step, using an online questionnaire and a survey of 320 Tourism experts at the level of 12 selected Tourism destinations, in addition to measuring the Smartness, the impact of each component of Smartness has been determined. In the third step, using one-way analysis of variance test and Tukey test, the difference between the Smartness of selected urban Tourism destinations in general and by components is analyzed. Based on the research results, six components and fifty-seven indicators for measuring Smartness were determined. It was also found that there was a significant difference between the Smartness of urban tourist destinations and based on that, Qom has the highest and Sari has the lowest level of Smartness.

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