In the process of designing a product or a physical system, reliability engineering is an important factor to be considered. Also, as an essential step in reliability evaluation during the design phase, it is necessary to allocate reliability to subsystems, in such a way that full system reliability is satisfied. Performing this process, which is called reliability allocation, creates a more reliable and competitive system, which, at the same time, is compatible with our limitations. The consequences of considering this phase in designing a product are improved design and manufacturing methods, and, as a result, it is possible to gain cheap and reliable products compatible with customer demand. Many parameters that exist in the process of reliability allocation have been generated based on research investigations. These techniques have different attitudes towards performing an allocation process. By analyzing these approaches, the researchers discovered remarkable disorders. These disorders are consequences of weaknesses, some of which all techniques share. One important aspect not considered in these techniques, and considered to be a great weakness, is the importance of subsystems, regarding their place in system configuration and their contribution to full system reliability. In this study, according to the importance and e effectiveness of reliability importance measures, we have utilized them as an approach to suggest a new and effective technique. In this process, we use the technique of reliability importance measures to propose a new way to overcome this weakness, and, in two examples, will show the effects of using these measures in the process of reliability allocation. Based on a comparison between the new technique and the two most applicable techniques in literature; ARINC and MAXIMAL ENTROPY, using one hypothetical and one real example, we have shown the preferable results of the new technique.