Purpose: The main objective of this research is to evaluate acceptance AND USE of Latin on-line data-bases among faculty members of Kermanshah universities based on UTAUT (Unified THEORY of Acceptance AND USE of Technology) THEORY.Methodology: Analytic – descriptive model is USEd. For data –gathering a questionnaire has been USEd. Statistical population include all faculty members (Razi university, medical science university AND Islamic Azad university Kermanshah branch) totally 725 members. Stratified- rANDom sampling was USEd AND to determine the sample size. Morgan table was USEd. The sample size was 254 AND totally 245 questionnaire was completed.Findings: The findings indicate that the faculties have accepted on-line data base AND USE it extensively. It was determined that there is a significant relationship between performance expectancy, social influence, facilitating conditions, behavioral intention, voluntariness, anxiety, on –line acceptance variable; but there is no significant relationship between effort expectancy AND acceptance. The findings also indicate that there is a significant relationship between gender AND acceptance but there is no significant relationship between gender AND online data base USE. There is also a significant relationship between acceptance AND USE AND faculty’s degree, but such a relationship. Does not exist either between age AND USE, or experience, acceptance AND USE.Conclusion: Conclusion showed that acceptance for inclusion in activities AND USE of information AND communication technology, online databases, especially in Latin Strategic AND operational planning which components should be considered AND the effectiveness of each component of this THEORY is how to be based on the strategic plan was necessary.

The main idea of the THEORY of "USE AND SATISFACTION" is that the media has little ability to influence the audiences AND it is the audience who imposes their needs AND desires on the media AND affect its process of decision-making. According to this THEORY, media should be audience-oriented. This means that the main concern of is to satisfy the audience's desires, that is, bringing pleasure to them AND easing their pain in order to attract more audience. The theorists of this THEORY claim that this view contradicts some explicit Quranic teachings. The holy Quran does not ignore man's natural inclinations including his inclination for pleasure; moreover, some of its teachings are based on them. From the Quranic perspective, man's real needs are those needs whose SATISFACTION contributes to harnessing his natural talents. Conversely, secularists regard man's animal AND instinctive needs to be real, so they demAND form media to meet them,. According to the holy Quran, however, it is only by meeting man's real needs that people can be brought nearer to the ultimate aim of creation. Therefore, an ideal media which adopts a religious criterion should take into consideration audience's rational needs, interests AND desires. Taking into consideration the main theme of the aforementioned THEORY, the present paper tries to elucidate the view of the Quran on man's needs AND way of meeting them.

This article introduces, analyzes, AND criticizes the work of Lawrence M. Hinman, Ethics: A Pluralistic Approach to Moral THEORY. Hinman is a Philosopher of Ethics in the multimedia learning. He believes that multiculturalism is important factor of nowadays so the most important responsibility of philosophers of Ethics is prevention of moral conflict. The global communication AND information in 21st century needs global tolerance AND respect of various nations, cultures, AND moralities together becaUSE different people AND societies have a common human nature AND common natural rights that obligate to justice AND moral relationship between different people AND various societies’ beliefs throughout the world. Moral communication in multiculturalism approach is against racial, gender, national, AND ethnic prejudice. Hinman believes in moral dialogue AND global learning across different cultures. The book of Ethics: A Pluralistic Approach to Moral THEORY has a proper category of new ethical problems, AND the cANDid stANDpoint of author is considerable. He has a logical method, AND in the end of every part of book there are some questions for evaluation of students learning. So this book is proper for the philosophy of ethics in universities.

Background: Motivation is an important factor in the substance USE field. Self-determination THEORY is one of the theories that focUSEs specifically on the issue of motivation in substance USE disorder AND basic psychological needs issue. Objectives: The present study aims to evaluate the SATISFACTION of basic psychological needs in addict persons in comparison to normal persons. Methods: In this case-control study, 93 drug addicts AND 91 normal people were selected through available sampling method by matching age, gender, educational level, AND socioeconomic status, AND evaluated using a basic psychological needs scale. Results: The results of multivariate analysis of variances showed a significant difference between two groups in the three basic psychological needs of autonomy, competence, AND relationship (P < 0. 001). Also, drug abUSErs received far fewer scores in three basic psychological needs. Conclusions: The results of this study highlight the weakness in satisfying the basic psychological needs of drug addicts that playan important role in the majority of aspects of each person’ s life. Considering this problem, constructive suggestions may be provided for prevention AND interventions based on this THEORY in the field of addiction.

The determination of the relationship between structure AND action is a fundamental issue in social sciences AND understANDing something about the world. Taylor, based on structuration THEORY of Giddens, believes that the information USE environment (IUE) is the social context or setting within which people live AND work. Based on the works by Taylor AND Giddens, this paper examines the information behavior models. Findings revealed that one important concern in information science is to understAND the social context within which the USE of information takes place in organizational settings. Information is generated, searched, acquired, evaluated, organized, disseminated AND USEd in a social context.

The dilapidated structures of Isfahan face a complex combination of social, economic AND environmental problems,That urban regeneration takes steps to solve these problems by using the tools of empowering a cohesive community AND promoting the active participation of citizens. This process in the context of cyberspace seeks to facilitate communication between citizens AND officials,Electronic authorization is introduced. One of the methods of implementing the electronic authorization process in cyberspace is the USE of requirements engineering method, which is introduced based on the identification of requirements AND its analysis, system USErs AND their activities. This study has been compiled with the aim of achieving the analysis of USErs' needs AND their activities in order to realize the process of electronic authorization based on the USE Case. Based on this, this article is a research with features such as inductive, applied AND descriptive-analytical, which determines the system requirements by using the jury method AND content analysis method using Atlas ti software. Requirements analysis shows that USErs of the electronic authorization process system, including residents of worn-out tissues of Isfahan, facilitator, technical expert AND trainer, are responsible AND the activities of each based on the authorization process AND requirements in Visual Paradigm software as a USE case diagram,Displayed as Integrated Modeling Language (UML). The diagrams USEd are a demonstration of how the relationship between the USEr AND the activities in the cyclical system of the electronic empowerment process for the residents of the worn-out urban tissues of Isfahan.

The article examines the effects the television exerts on modernism through its audience. In studying the audience factors such as the degree of exposure to the media, the content of exposure, the varying socio-cultural backgrounds play a central role in efficacy of the message. The above perspective has seldom been considered in domestic Iranian research. The basic question of this research is to understAND how a type of audience activity influences television impact's on modernism. Therefore, it is necessary that the relationship between television AND modernism be specified within the sample population. Then, one may go on studying the audience's role AND position in such a process. This is a survey research, which includes a sample of 1047 taken from hoUSEholds residing in Tehran's 22 city districts. The findings show that television impacts audiences differently, given their various socio-cultural groupings.

The polite listener In EnglAND stares at the speaker attentively AND blinks his eyes occasionally as a sign of interest. That eye-blink says nothing to Americans, who expect the listener to nod or to murmur something such as "mm - hmm”. AND in some parts of  Far East, it is impolite to look at the other person at all during conversation.It is often argued that, in teaching foreign languages, culture AND language are interwoven in a way that it is not possible to present language without its culture. However, until a new method of teaching language, called communicative approach, which is sociolinguistically oriented, had not come into existence, this belief was not USEd to be observed in textbooks AND language classes. This method intends to create situations in the classroom in which foreign language can be USEd as naturally AND authentically as the native speakers of target language USE it for communicative purposes.The problem of teaching culture, nevertheless, does not end here. Nowadays, foreign languages are taught with different AND varied objectives. Is it necessary for all foreign language learners to get familiar with the culture of foreign language they are supposed to learn? As Schumann (1984) claims, is it true that second language learning is impossible, unless one gives up his/her own native culture AND adopts the culture of foreign language community? What are some relevant issues regarding teaching English in Iran? These are actually some basic questions raised in this article. Whereas definite answers are not necessarily provided in this paper, some areas of research related to culture, AND teaching foreign language are put forward.