This study investigated the mechanisms of seed POTATO managementby POTATO growers of Freydunshahr County in Isfahanprovince. Survey research method was used in thisstudy. A sample of 250 POTATO growers (N=725) was selectedfor data collection. Stratified random sampling method wasused. The research instrument was a questionnaire that wasvalidated for face validity by a panel of faculty members andagricultural experts of Agriculture Jihad Organization in FreydunshahrCounty. For determining the reliability, Cronbach'salpha was estimated which turned to be higher than 0. 7. Resultsshowed that "a part of tubers produced by farmers" was thefirst priority of farmers as seed tuber source. Results showedthat 89. 6 percent of POTATO growers store and keep seed tubersin inappropriate conditions. Majority of the farmers did nothave sufficient information on seed POTATO management andthere was a positive and significant relationship between thefarmers’ education and POTATO yield per hectare, but a negativerelationship was found for age. Based on logistic regressionanalysis, the predictive power of the model was 0. 639 and thesensitivity of total model to determine the correct percentagewas 86. 0 percent. Among individual, professional and economicfactors, variables of age, number of family labor, area ofowned land, area of POTATO farming, POTATO yield per hectare, number of owned land parcels and knowledge and informationlevel of respondents significantly impacted on the adoptionand use of modern seed POTATO production systems.