One of the kinds of strategies that organizations can adopt to develop their business, is conglomerate DIVERSIFICATION strategy. The right selection this strategy when organizations have high financial and managerial ability, will increases organization competitive advantage. This study aims to prioritize and selection the best conglomerate DIVERSIFICATION strategy for andishe gostar khayyam firm due SWOT analysis. This firm due to its high ability to manage the company, has decided to establish a new business. To achieve this goal, in this study, ANP and Dematel techniques in fuzzy coditions is used. In this study, the interviews with the experts and the firm's strengths and weaknesses and the opportunities and threats that affecting in the selection strategy were determined. Then the network model for investigation due current literature and determined factors was drew and The investigation questionnaire was distributed between experts. Ultimately, the best conglomerate DIVERSIFICATION strategy obtained and results for administration sent and the firm implement selected strategy.

Farmers' facing risk and uncertainty in crop production and diversication is a traditional way to reduce risk. Attemps are made, in this papar, to measure the raito of DIVERSIFICATION in crop production in Fars province. For this purpose, entropy indices were used. The factors that affect the DIVERSIFICATION are also analyzed. The data of five prominent products; wheat, rice, cotton, suger beet, were used for 1996-2010 period. These data are used for various townships of the province. The results revealed that agriculture DIVERSIFICATION has a direct relationship with price of products and a advers relationship with cost of production. Product DIVERSIFICATION, also, increases with increase in farm and non-farm income, insurance of products. The relation between export and DIVERSIFICATION of products was positive while the relationship between DIVERSIFICATION and import was negative.