The adoption of Integrated Pest Management ((IPM)) strategy by farmers of Bathinda cotton belt of Punjab, India resulted in reduction of insecticidal applications. There was 3- 4 times reduction in insecticidal applications in (IPM) villages (4.86-5.33) over the non-(IPM) villages (15.16-18.12). A general trend of reduced insecticidal applications of both conventional as well as new insecticides, in (IPM) villages as compared to non-(IPM) ones, was observed. However, the use of endosulfan was significantly more in (IPM) villages (1.07 and 0.85 applications) over non-(IPM) ones (0.49 and 0.32 applications) in 2002 and 2003, respectively. The use of the remaining insecticides was significantly less in (IPM) than in non-(IPM) villages. There was no application of non-recommended insecticides and mixtures in (IPM) villages while it was observed in non-(IPM) ones only. Further, farmers in (IPM) villages showed increased preference for relatively new insecticides (imidacloprid, acetamiprid, thiamethoxam, indoxacarb and spinosad) over the conventional group of chemicals. The adoption of (IPM) strategies resulted in significantly reduced pest incidence (32-75%), reduced plant protection and total input costs (17-34 and 15-21%, respectively) and an increase in net profit (54-88%) in addition to conservation of natural enemies (0.8- 1.0 natural enemies/ plant in (IPM) over 0.4-0.7/ plant in non-(IPM) villages).