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Title

PATHOLOGY OF PUBLIC RELATIONS IN IRAN; AN FAVORABLE STRUCTURE AND FUNCTION APPROACH

Pages

 Start Page 75 | End Page 123

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Abstract

 This case study have done in four Ministries; 1-Sciences, Researches and Technology, 2-Communications and Information Technology, 3-Culture and Islamic Guidance& 4- Economic and Property Affairs.Findings of this research indicates that Public relations in social, cultural, economical and technological ministries of Islamic Republic of Iran, is a formalistic and none efficient profession and have not yet achieved to maturation and couldn’t be a really profession with favorable structure and functions. It's rather a quasi modern subsystem that helps to quasi organization (system) to guise a modern entity with really propagandistic activities. It has no responsibility to inform public opinions and publics (optimistically if there is) and costumers, because the Ministries that encompasses these public relations are dependent social systems and systematically responsive just to government or regimen and have no need to inform beneficiaries and there is no reason and compulsion to push them to be informative agency that has commitments to answer and inform any beneficiary.Hence, Theoretic model of these public relations seems to be propagandistic model. Interim interests and disguise of modern subsystem is main aspect of these public relations; with none informative and illusive communicative activities. Finally, their main job is to seduce people and costumers.Therefore, In Iran’s public relations agencies, there is no policy and commitment to mutual and trust communication and even logic relations to gain mutual and long term rational interests.

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