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Information Seminar Paper

Title

MECHATRONIC TECHNOLOGY COMMERCIALIZATION IN SMALL AND MEDIUM ENTERPRISES: BASED ON GROUNDED THEORY

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 Start Page | End Page

Abstract

 PRODUCING COMPLEX ENGINEERING SYSTEMS WITH HIGH PERFORMANCE, RELIABILITY AND VALUE IS ONE OF THE MOST IMPORTANT TODAY’S TECHNOLOGY MARKET CHALLENGES. APPROPRIATE RESPONSE TO THESE CHALLENGES REQUIRES INTEGRATION OF A NUMBER OF THE TECHNOLOGIES, WHICH IS POSSIBLE TROUGH MECHATRONIC. THIS PAPER PROVIDES A SYSTEMATIC AND CONCEPTUAL MODEL OF THE FACTORS AFFECTING THE MECHATRONIC TECHNOLOGY COMMERCIALIZATION PROCESS IN SMALL BUSINESSES. THEREFORE, MECHATRONIC TECHNOLOGY COMMERCIALIZATION PROCESS HAS BEEN STUDIED IN SEVEN SMALL ENTERPRISES. GROUNDED THEORY HAS BEEN USED FOR ANALYZING INFLUENTIAL FACTORS. THE CONCEPTUAL MODEL WAS DEVELOPED BASED ON IN-DEPTH INTERVIEWS WITH MANAGERS OF SUCCESSFUL IRANIAN COMPANIES IN THE COMMERCIALIZATION OF THIS TECHNOLOGY. THIS ARTICLE OFFERS MAIN CATEGORIES, INTERMEDIATE CONDITIONS, UNDERLYING FACTORS, STRATEGIES AND OUTCOMES OF MECHATRONIC TECHNOLOGY COMMERCIALIZATION PROCESS.

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