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Information Seminar Paper

Title

APPROPRIATE STRATEGIES FOR DESIGNING CONTEMPORARY ART MUSEUMS WITH THE AIM OF ATTRACTING MORE PEOPLE IN SOCIOCULTURAL SPACES OF THE COUNTRY

Pages

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Abstract

MUSEUMS THAT ARE BRIMFUL OF PRECIOUS CULTURAL TREASURES AND INDICATE THE IDENTITY OF A SOCIETY REFLECT HUMAN THOUGHT AND ARTISTIC CREATIVITY DURING DIFFERENT GENERATIONS AND CAN CONVEY CONCEPTS TO VISITORS THROUGH ITS PUBLIC DISPLAYS. WITH THE ASSUMPTION THAT THE MUSEUMS CAN ENRICH THE CULTURE OF A COUNTRY YOUNG COMMUNITY, THIS STUDY HAS TRIED TO TARGET ITS RESEARCH TO INVESTIGATE WAYS TO IMPROVE THE DESIGN OF THE CONTEMPORARY ART MUSEUM IN MAZANDARAN. THEREFORE, USING THE SPSS SOFTWARE SAMPLE SIZE WAS ESTIMATED 384 BASED ON MORGAN TABLE, AMONG WHICH 55.7% WERE MEN AND 44.3% WERE WOMEN. ACCORDING TO THE SIGNIFICANCE LEVEL THAT WAS LESS THAN 0.05, THE FREQUENCY DIFFERENCE BETWEEN THE TWO GROUPS OF RESPONSES TURNED OUT TO BE SIGNIFICANT AT 99%. SO THE ASSUMPTION THAT QUALITATIVE FACTORS SUCH AS (AESTHETIC STYLE DESIGNED FOR THE SET, EASY ACCESS TO THE COLLECTIONS AND AVAILABILITY OF EDUCATIONAL FACILITIES) COMPARED TO INDIVIDUAL AND SOCIAL FACTORS SUCH AS (USERS' CULTURAL AND SOCIAL CONDITIONS, VISITORS' ECONOMIC SITUATION, THE SENSE OF PEACE CREATED BY THE PRESENCE OF PEOPLE IN THE BUILDING, ETC.) HAVE A GREATER IMPACT ON THE CATEGORY OF VISITING A MUSEUM IS ACCEPTED.

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