Seminar Paper

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Title

QUALITATIVE AND QUANTITATIVE EVALUATION OF R&D PROJECTS APPLYING A HYBRID GREY BSC-DEA APPROACH

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Abstract

 PRIORITIZATION OF RESEARCH AND DEVELOPMENT (R&D) PROJECTS IS OF PARAMOUNT IMPORTANCE DUE TO THEIR OUTSTANDING ROLE IN THE DURABILITY OF BUSINESSES. IT IS NECESSARY FOR A THRIVING BUSINESS TO DEFINE ITS R&D ACTIVITIES IN CONCORDANCE WITH ITS STRATEGIC TENDENCIES AND OBJECTIVES. HENCE, IT IS NECESSARY FOR R&D PROJECTS TO BE EVALUATED AND PRIORITIZED ACCORDING TO THE BUSINESS STRATEGIES. BALANCED SCORECARD (BSC) IS A POTENT TOOL TO DEFINE THE EVALUATION CRITERIA BASED ON STRATEGIC PREFERENCES. THEREAFTER, THE EVALUATION PROCESS COULD PROCEED WITH DATA ENVELOPMENT ANALYSIS (DEA) METHOD TO EVALUATE THE CANDIDATE R&D PROJECTS ACCORDING TO THE BSC-DEFINED CRITERIA. BASED ON THIS, THE PRESENT RESEARCH IS DESIGNED TO EVALUATE THE R&D PROJECTS IN A BANKING SYSTEM UTILIZING BSC–DEA APPROACH. IN ADDITION TO THE APPROACH ABILITY TO ACCORD WITH STRATEGIC PREFERENCES, IT IS EMPOWERED TO COPE WITH THREE MORE TECHNICAL COMPLEXITIES, I.E. THE DEA MODEL IS CAPABLE OF: EMBEDDING ORDINAL AND INTERVAL DATA AS NONDETERMINISTIC SUBJECTIVE VIEWPOINTS AS WELL AS CARDINAL DATA INTO THE MODEL; WEIGHING DIFFERENT SIGNIFICANCE LEVELS OF BSC PERSPECTIVES; POSSESSING ENOUGH DISCRIMINATORY POWER IN THE PRESENCE OF ABUNDANT CRITERIA. THE FOUR FEATURES MENTIONED IN THE PRECEDING STATEMENT ARE THE MAIN CONTRIBUTIONS OF THIS RESEARCH.

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