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Information Seminar Paper

Title

AMOUNT OF USING E-MARKETING FORMS BY THE CENTERS PROVIDING TOURISM SERVICES

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Abstract

 SINCE TECHNOLOGIES HAVE AN UNDENIABLE ROLE IN THE DEVELOPMENT OF INDUSTRIES, THERE HAS BEEN AN ATTEMPT TO HAVE A SURVEY ON THE AMOUNT OF USING FORMS IN ONE OF THE PROFESSIONAL AREAS OF THE MANAGERS IN THE E-MARKETING IN THE PRESENT STUDY. THE STATISTICAL POPULATION OF THE PRESENT STUDY INCLUDED 756 EMPLOYEES WORKING IN THE TRAVELLING AGENCIES AND THE RESERVATION AND MARKETING DEPARTMENTS OF THE HOTELS IN THE KURDISTAN PROVINCE. THE SAMPLE OF THE SURVEY INCLUDED 255 PEOPLE FROM AMONG THE EMPLOYEES WORKING IN THESE CENTERS. A QUESTIONNAIRE WAS USED AS THE INSTRUMENT OF THE STUDY TO COLLECT THE NECESSARY DATA AND DESCRIPTIVE STATISTICS WAS USED TO ANALYZE THEM. THE RESULTS OF THE ANALYSIS REVEALED THAT THE E-MARKETING ACTIVITIES OF THE EMPLOYEES CAN TAKE PLACE IN THREE FORMS: B2C, B2B, AND B2G. AMONG THESE FORMS B2C HAS THE MOST PERCENTAGE OF USAGE. THE AMOUNT OF USING OF B2B ACTIVITIES IN THE TRAVELLING AGENCIES WAS GREATER THAN HOTELS. B2G WAS EXCLUSIVELY USED IN THE HOTELS AND THERE WAS NO SIGN OF USING B2G IN THE TRAVEL AGENCY ACTIVITIES.

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