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Title

TROUBLE SPOTS IN ONLINE DIRECT-TO-CONSUMER PRESCRIPTION DRUG PROMOTION: TEACHING DRUG MARKETERS HOW TO INFORM BETTER OR SPIN BETTER?; COMMENT ON “TROUBLE SPOTS IN ONLINE DIRECT-TO-CONSUMER PRESCRIPTION DRUG PROMOTION: A CONTENT ANALYSIS OF FDA WARNING LETTERS”; COMMENTARY

Writers

DORAN EVAN

Pages

 Start Page 333 | End Page 335

Keywords

DIRECT-TO-CONSUMER ADVERTISING (DTCA) 

Abstract

 Hyosun Kim’s report “Trouble Spots in Online Direct to Consumer Prescription Drug Promotion: A content Analysis of FDA Warning Letters” aims to teach marketers how to avoid breaching current Food and Drug Administration (FDA) guidelines in their ONLINE DRUG PROMOTION. While Kim hopes to minimise the potential for online promotion to misinform consumers and the study is carefully conducted, teaching drug marketers how to avoid the common mistakes in ONLINE DRUG PROMOTION is more likely to make marketers more adept at spinning information than appropriately balancing it.

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