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Title

STRATEGIC ANALYSIS OF WOMEN'S CHAMPIONSHIP SPORTS OF HAMEDAN PROVINCE WITH SWOT TECHNIQUE

Pages

 Start Page 1 | End Page 16

Abstract

 The purpose of this study was Strategic analysis of WOMEN'S CHAMPIONSHIP SPORTS of Hamedan province with SWOT technique. The statistical sample of this research was (N=110, 38 male and 72 female) including coaches, referees, officials of the sports board, physical education professors, Women's sports heroes and sport managers that were selected by Purposive sampling. Reviews of literature and documents, interviews, surveys and strategic meetings were used to for collecting the data. An internal and external factor questionnaire and forms for determining strategic issues were used to survey. Its validity was confirmed by several professors and specialists, and its reliability verified according to Cranach’s alpha method (a=0.946). For analyzing data, descriptive statistics, Friedman test, Internal and External factor matrixes, SWOT analyzing based on intuition and brainstorming were used to strategies developing. Using Delphi method, meeting, and several strategic analysis steps, 13 strengths, 21 weaknesses, 13 opportunities and 13 threats were recognized and approved. Afterwards, based strategic analysis 8 strategies in frame of 46 main plans have been presented. Evaluation of strategic situation of WOMEN'S CHAMPIONSHIP SPORTS of Hamedan province showed that internal factors were in weakness area and external factors were in opportunities area.

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