PREDICTING SPECTATORS’ BEHAVIORAL INTENTIONS IN PROFESSIONAL FOOTBALL: THE ROLE OF OUTCOME QUALITY, FUNCTIONAL QUALITY AND SATISFACTION

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Zohrevandian Karim; KHOSRAVIZADEH ESFANDIAR

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Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2015 | Volume:3 | Issue:10 Page(s): 45-55

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Title

PREDICTING SPECTATORS’ BEHAVIORAL INTENTIONS IN PROFESSIONAL FOOTBALL: THE ROLE OF OUTCOME QUALITY, FUNCTIONAL QUALITY AND SATISFACTION

Author(s)

Zohrevandian Karim | KHOSRAVIZADEH ESFANDIAR | Issue Writer Certificate

Keywords

BEHAVIORAL INTENTIONS

FOOTBALL SPECTATORS

FUNCTIONAL QUALITY

OUTCOME QUALITY

SATISFACTION

SERVICE QUALITY

Abstract

The present study aimed at examining the role of OUTCOME QUALITY, FUNCTIONAL QUALITY and SATISFACTION in predicting spectators’ BEHAVIORAL INTENTIONS in the context of professional football. Research method was descriptive-correlation and applied. The statistical population consisted of all spectators of a football game between Persepolis and Esteghlal teams in 2014, and the sample (n=384) was selected based on Morgan Table and convenience sampling method. For data collection, a questionnaire was used, and for data analysis, descriptive and inferential statistics (Pearson product-moment correlation coefficient and regression) was applied in the software SPSS16. Results showed a positive and significant relationship between SERVICE QUALITY and its dimensions (outcome quality and FUNCTIONAL QUALITY) and spectators’ SATISFACTION and behavioral intensions.Also, there was a positive and significant relationship between OUTCOME QUALITY dimensions (game quality and team performance) and FUNCTIONAL QUALITY dimensions (except for security) and spectators’ SATISFACTION and behavioral intensions. Also, results showed that FUNCTIONAL QUALITY was a stronger predictor of spectators’ behavioral intensions than OUTCOME QUALITY. Findings clarified that SERVICE QUALITY and SATISFACTION can convince the spectators to decide to attend the stadium again; thus, managers should act to improve the quality of services in order to enhance customers' loyalty.

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APA: Copy

Zohrevandian, Karim, & KHOSRAVIZADEH, ESFANDIAR. (2015). PREDICTING SPECTATORS’ BEHAVIORAL INTENTIONS IN PROFESSIONAL FOOTBALL: THE ROLE OF OUTCOME QUALITY, FUNCTIONAL QUALITY AND SATISFACTION. NEW TRENDS IN SPORT MANAGEMENT, 3(10 ), 45-55. SID. https://sid.ir/paper/266744/en

Vancouver: Copy

Zohrevandian Karim, KHOSRAVIZADEH ESFANDIAR. PREDICTING SPECTATORS’ BEHAVIORAL INTENTIONS IN PROFESSIONAL FOOTBALL: THE ROLE OF OUTCOME QUALITY, FUNCTIONAL QUALITY AND SATISFACTION. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2015;3(10 ):45-55. Available from: https://sid.ir/paper/266744/en

IEEE: Copy

Karim Zohrevandian, and ESFANDIAR KHOSRAVIZADEH, “PREDICTING SPECTATORS’ BEHAVIORAL INTENTIONS IN PROFESSIONAL FOOTBALL: THE ROLE OF OUTCOME QUALITY, FUNCTIONAL QUALITY AND SATISFACTION,” NEW TRENDS IN SPORT MANAGEMENT, vol. 3, no. 10 , pp. 45–55, 2015, [Online]. Available: https://sid.ir/paper/266744/en

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