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Title

THE ROLE OF ADVERTISING IN PROMOTION OF TOURISM FROM THE PERSPECTIVE OF FOREIGN TRAVELERS AND ITS IMPACT ON THE DEVELOPMENT OF ENTREPRENEURSHIP AND EMPLOYMENT GENERATION (CASE STUDY: 5 STAR HOTELS IN MASHHAD)

Pages

 Start Page 99 | End Page 127

Abstract

 The situation and the economic situation of our country are such that it is necessary to find a solution to the challenges and challenges faced by workaholic unemployment, poverty and immigration by reviewing existing capabilities and capabilities, and the development of TOURISM and ENTREPRENEURSHIP are among the opportunities. Which, if properly understood and actualized, can be effective in addressing many of the problems mentioned.Unfortunately, however, it has not yet been scientifically understood to cover a wide range of important issues of ENTREPRENEURSHIP in TOURISM and the development of the TOURISM industry. As a result, these two issues of TOURISM and ENTREPRENEURSHIP have progressed in different ways. Therefore, the present study aims to explain the position of ADVERTISING in the promotion of TOURISM, and the main question is whether ADVERTISING plays a role in the development of the TOURISM industry and how much it can affect ENTREPRENEURSHIP development.The research method is descriptive survey. The statistical population of this study was 100 foreign TRAVElers of 5 star hotels in Mashhad. For analyzing the research data, descriptive statistics were used in SPSS software to determine the relationship and answer the questions. The results show that the effect of ADVERTISING on attracting tourists is low in terms of passengers, and also there is a significant relationship between the characteristics of the ground (age, sex, marriage, nationality, religion, occupation and income) with the type of use of the communication device. There is a significant relationship between the land characteristics and the type of visitation of TOURISM sites.

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