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Title

THE SOCIOLOGY OF CULTURAL RESISTANCE TO GLOBALIZATION STRONG AESTHETIC/WEAK STRUCTURE

Writers

TURNER BRYAN

Pages

 Start Page 17 | End Page 32

Abstract

 The article critically reviews a number of theories of GLOBALIZATION. Contemporary ‎sociological theories of GLOBALIZATION are criticized because they are often historically ‎shallow, they do not adequately consider forms of cultural resistance to global ‎standardization, and finally they often neglect the role of the state in orchestrating ‎responses to external global transformation. In order to develop these critical ‎assessments, the article concentrates in particular on George Ritzers study of ‎McDonaldization and especially his recent book on the GLOBALIZATION of Nothing. ‎Ritzer contends that much global culture is devoid of authentic substance, has no ‎sensitivity to place or time, and denudes local cultures of their distinctive contents. ‎His work has taken an increasingly pessimistic direction, reinforcing his dependence ‎on Max Weber's notion of the RATIONALIZATION of society. Against Ritzer, this article ‎argues that there are two important dimensions to cultural resistance to nihilistic ‎globalism, namely the presence of a strong cultural aesthetic and the mobilization of ‎political power to resist standardization. The argument examines a variety of ‎historical circumstances where societies with STRONG AESTHETICs and political will have ‎resisted external, global pressures towards standardization‏.‏

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