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Information Journal Paper

Title

THE EFFECT OF BUSINESS INTELLIGENCE ON FINANCIAL PERFORMANCE THROUGH INNOVATION AND BRAND SUCCESS (THE CASE STUDY: PRIVATE SPORTS CLUBS IN RASHT)

Pages

 Start Page 127 | End Page 146

Abstract

 The aim of the present study was to investigate the effects of BUSINESS INTELLIGENCE through INNOVATION and BRAND SUCCESS on the FINANCIAL PERFORMANCE of private sport clubs in Rasht. This is a descriptive-survey research. Due to limited statistical population, the sample size was considered equal to population (total number) (N=n=49). Results showed that BUSINESS INTELLIGENCE had significant effect on FINANCIAL PERFORMANCE of private clubs. BUSINESS INTELLIGENCE also had significant effect on INNOVATION, but it had no significant effect on success of brand. We also found that INNOVATION had significant effect on success of brand and FINANCIAL PERFORMANCE, while there was no significant effect of success of brand on FINANCIAL PERFORMANCE. Based on these finding, although BUSINESS INTELLIGENCE has the ability to predict FINANCIAL PERFORMANCE, understanding underlying mechanisms and achieving FINANCIAL PERFORMANCE require paying attention to performance of INNOVATION system and efficacy of brand management.

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