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Title

The study of the relationship between social responsibility and perceived value and customer satisfaction the of sports clubs in Hashtrood city

Pages

 Start Page 83 | End Page 100

Abstract

 The aim of this research is to study the relationship between social responsibility with perceived value and customer satisfaction of the sports clubs in Hashtrood city. The research is applied, its method is descriptive-correlational and its population is all sports clubs customers in Hashtrood city. (N =450). A sample of 300 individuals was selected through Random sampling. The measuring tool is Carol’ s social responsibility questionnaire (1991), Sweeny’ s perceived value questionnaire (2008) and Moghimi & Ramazan customer satisfaction questionnaire (1390). The validity of questionnaires was approved by five professors and specialists in the field of sport management. The reliability of questionnaires is achieved by Cronbach alpha coefficient and their α coefficient for social responsibility questionnaire is (α = 0/88), for perceived value questionnaire is (α =0/93) and for customer satisfaction questionnaire is (α =0/89) respectively. To analyze the data, SPSS software16 was used to perform descriptive statistics. In inferential statistics, in order to check normal distribution of data Kolmogorov-Smirnov test was used. After confirmation of abnormal research data, nonparametric statistical method of Spearman correlation test was used to determine the relationship between social responsibility with perceived value and customer satisfaction the of sports clubs. The results showed that, there is a significant relationship (Sig <0/05) between social responsibility (and its elements of Economical, Legal, Moral, Humanistic) with perceived value and customer satisfaction of sports clubs in Hashtrood city.

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