CHANGES IN CONSUMER BEHAVIOR IN THE WAKE OF SANCTIONS

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

GHAFFARI ASHTIYANI P.; MOZAFARI A.; ALEMOJTABA Z.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: JOURNAL OF MARKETING MANAGEMENT Year:2014 | Volume:9 | Issue:24 Page(s): 1-17

Download Full-Text

Persian Verion

View:

3,852

Download:

Cites:

Information Journal Paper

Title

CHANGES IN CONSUMER BEHAVIOR IN THE WAKE OF SANCTIONS

Author(s)

GHAFFARI ASHTIYANI P. | MOZAFARI A. | ALEMOJTABA Z. | Issue Writer Certificate

Keywords

KNOWLEDGE OF SANCTIONSQ2

PURCHASE INTENTIONQ2

PERCEIVED PRICEQ1

PERCEIVED QUALITYQ2

PERCEIVED COMPETENCEQ2

Abstract

The current situation in Iran and the intensification of sanctions against Iran, has made some application development as a necessity which One of these is the use of Iranian goods. Using Iranian products cause domestic industrial growth, lower unemployment, lower exports of crude oil and mineral resources... and also Reduce the impact of external sanctions and reducing injuries on the body of the Iranian economy which is the main target of sanctions.Therefore, this study seeks to identify and examine the factors that influence consumer of Iranian goods. By putting the basis of the theory of planned behavior, attempt to estimate the factors influence Iranian consumer PURCHASE INTENTION to buy Iranian product. The study also by adding the two variables of knowledge and attitude towards sanctions tries to gain a deeper understanding of the current situation in Iran. Moreover due to the strong influence of attitude, related factors such as price and quality perception and also perception of Iranian manufacturer competence of the products has been studied.The results show that the PERCEIVED PRICE, PERCEIVED QUALITY and PERCEIVED COMPETENCE of Iranian manufacturer, have positive impact on attitudes toward Iranian product and also perceived behavioral control, attitude, subjective norm, knowledge and attitude towards sanctions, positively influence consumer PURCHASE INTENTION of Iranian product.

Multimedia

No record.

Cites

No record.

References

تاملی بر تحریم های اقتصادی آمریکا علیه ایران از منظر بین الملل

Cite

APA: Copy

GHAFFARI ASHTIYANI, P., MOZAFARI, A., & ALEMOJTABA, Z.. (2014). CHANGES IN CONSUMER BEHAVIOR IN THE WAKE OF SANCTIONS. JOURNAL OF MARKETING MANAGEMENT, 9(24), 1-17. SID. https://sid.ir/paper/218930/en

Vancouver: Copy

GHAFFARI ASHTIYANI P., MOZAFARI A., ALEMOJTABA Z.. CHANGES IN CONSUMER BEHAVIOR IN THE WAKE OF SANCTIONS. JOURNAL OF MARKETING MANAGEMENT[Internet]. 2014;9(24):1-17. Available from: https://sid.ir/paper/218930/en

IEEE: Copy

P. GHAFFARI ASHTIYANI, A. MOZAFARI, and Z. ALEMOJTABA, “CHANGES IN CONSUMER BEHAVIOR IN THE WAKE OF SANCTIONS,” JOURNAL OF MARKETING MANAGEMENT, vol. 9, no. 24, pp. 1–17, 2014, [Online]. Available: https://sid.ir/paper/218930/en

Related Journal Papers