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Title

MEDIA CONVERGENCE

Pages

 Start Page 135 | End Page 148

Abstract

MEDIA CONVERGENCE has resulted in globalization of the media industry while changing the basis of the economy of the industry and management of the media agencies, so that this change has relentlessly developed the workforce of the media companies. The issue has also changed the regime of industrial economy to a service economy. These changes have therefore created new agencies and caused their merger in various sectors of the media market and ultimately created developments in the principles of the global trade. The MEDIA CONVERGENCE has changed the media organizations and created particular developments in the principles of the global trade. This has caused expansion of the media companies in foreign dimensions. The technological convergence has facilitated and expanded global exports and direct investment of the telecommunication companies in the media thus increasing the profits, merging transnational ownerships and creating a new wave of the merger of the media institutes. In this article we will try to answer these question: 1-what is the MEDIA CONVERGENCE.2-what is the impact of MEDIA CONVERGENCE on mass MEDIA LEGISLATION.

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