Journal Paper

Paper Information

video

sound

Persian Version

View:

331

Download:

0

Cites:

Information Journal Paper

Title

THE NECESSITY TO ESTABLISH PROFESSIONAL MORAL SYSTEM IN COMMERCIAL ADVERTISEMENT

Pages

 Start Page 1 | End Page 14

Abstract

 Obeying professional moral principle is the discussion which has been paid too much attention during recent years; such attention declares that the phenomenon necessity among different carriers has felt a lot. But it seems such urgency is not realized in advertising industry and our country responsible agents are satisfied to regulation which other carriers and industries have considered and other pretentions obtained from other countries regulation, while moral principle in cultural industries specially advertisement which has direct impact on society economy, it should be edited according to moral and human criterions. When advertisement industry have professional moral charter, products and service owners can present their goods and services more than before, also advertising producers can protect their masters benefit and society public profit as well and try to keep society cultural identity. In this article it has been attempted to analyze written professional moral principals’ necessity, professional moral charter and other intended index in order to publish this charter and indexes considered by critics and experts, Media’s attention rate to them, society view, professional morality promulgation and other issues are regarded too. The confirmed importance here is that professional morality is different from informing because the first one pay attention to moral principles application and its effects on science, viewpoints and behavioral method in addressed people and the second one is related to the information application or its nonuse which in intended, the first one is meant.

Cites

  • No record.
  • References

  • No record.
  • Related Journal Papers

    Related Seminar Papers

  • No record.
  • Related Plans

  • No record.
  • Recommended Workshops






    File Not Exists.