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Title

STUDYING THE WEAKNESS OF ADVERTISING

Pages

 Start Page 13 | End Page 22

Abstract

 Mass media are means that make mass COMMUNICATION possible to handle its duties. Through the exchange of information and opinions, mass media can play a significant role in shaping the world public opinion. Accordingly, we can say that in today's world, they (human beings) trapped in a world of COMMUNICATION and information with different information and COMMUNICATION tools which moved them to its predetermined goals. Today we live in an age of COMMUNICATION. An era characterized by an attempt to have a general belief. ADVERTISING is a tool in the hands of media industries' owner which can have a positive impact on the audiences. It is clear that ADVERTISING and promotion have rooted in the human social life. This is an act that seller or producer tries to inform potential buyer from its production. One should say that this could have done by various methods.

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