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Information Journal Paper

Title

CREATING SUSTAINABLE COMPETITIVE ADVANTAGE OF RESOURCE-BASE IN THE BANK

Pages

  75-95

Abstract

 The aim of this study is prioritizing the creating factors of COMPETITIVE ADVANTAGE in banks according to the resource-based approach indices and also investigating the effects of INTANGIBLE CAPITALS on the COMPETITIVE ADVANTAGE and their final effect on the SUPERIOR PERFORMANCE of the banks of Sanandaj city. The INTANGIBLE CAPITALS here include the human, structural, and customer’s capitals and the banks’ SUPERIOR PERFORMANCE has been investigated using a combination of the financial and non-financial indices. The population of the current research includes all of the bosses and the staff managers of the public and private banks of Sanandaj city using the cluster sampling applying the limited Cochran’s population with distributing 140 questionnaires among the sample members. Data analysis was done using the SPSS 20, AMOS 18 software. The obtained results showed that among the investigated hypotheses only the first one (the positive significant effect of the human capital on creating the sustainable COMPETITIVE ADVANTAGE) has been rejected and all the others have been confirmed.

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    APA: Copy

    SAEEDA, SAEED, MOOSAVI JAD, MOHAMMAD, & GHASEMI, AFSHIN. (2015). CREATING SUSTAINABLE COMPETITIVE ADVANTAGE OF RESOURCE-BASE IN THE BANK. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 7(13), 75-95. SID. https://sid.ir/paper/197161/en

    Vancouver: Copy

    SAEEDA SAEED, MOOSAVI JAD MOHAMMAD, GHASEMI AFSHIN. CREATING SUSTAINABLE COMPETITIVE ADVANTAGE OF RESOURCE-BASE IN THE BANK. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH[Internet]. 2015;7(13):75-95. Available from: https://sid.ir/paper/197161/en

    IEEE: Copy

    SAEED SAEEDA, MOHAMMAD MOOSAVI JAD, and AFSHIN GHASEMI, “CREATING SUSTAINABLE COMPETITIVE ADVANTAGE OF RESOURCE-BASE IN THE BANK,” JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, vol. 7, no. 13, pp. 75–95, 2015, [Online]. Available: https://sid.ir/paper/197161/en

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