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Title

Explanation of the Firms` Strategic Plan Implementation Map

Pages

 Start Page 35 | End Page 60

Abstract

 The research is a case study one and is conducted in Tam IranKhodro Company during 1388. This company has used balanced scorecard method to implement strategic plan and evaluate strategic goals, in order to design a Strategic Map for the company and make a pattern for determining how strategic goals achieve. The reports of balanced scoreard system of the company shows that the company is successful in implementation of the strategy plan by balanced scorecard. Through questionnaire distribution managers and expert who contribute in formulation and implementation of the TAM company`s balanced scorecard were asked about their points of view. To conclude finding of the research is that criterion of each Balance Scorecard perspectives consist of financial, customer, internal process and growth and learning and also in the whole company didn`t achieve strategic goals; Company`s managers and experts belived that the implementation of Balance Scorecard is not successful in the company and it has many problems. The results led to a revision of strategic goals and indicators, and formulating and developing the corporate strategy map.

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