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Title

THE DETERMINATION OF THE RELATIVE CONTRIBUTION OF TEAM IDENTIFICATION BY MANAGERIAL FACTORS IN CLUBS ATTENDING IRAN FOOTBALL PREMIER LEAGUE

Pages

  109-133

Abstract

 This study aimed at determining the relative contribution of TEAM IDENTIFICATION by MANAGERIAL FACTORS among those clubs attending football PREMIER LEAGUE of Iran. This study was a descriptive, applied survey. The statistical population consisted of the FANS of Iran football PREMIER LEAGUE. The sample was estimated by the statistical formula (n=865). In order to collect the data, two questionnaires: the Club MANAGERIAL FACTORS Questionnaire by Chen (2007) and the TEAM IDENTIFICATION Questionnaire made by Wann and Branscome (1993); their reliability and validity were tested for this study (Cronbach’s alpha for Club MANAGERIAL FACTORS Questionnaire a=0.86 and for TEAM IDENTIFICATION Questionnaire a=0.78). To analyze the data, SPSS15 was used and the results were obtained by Pearson correlation test, liner regression analysis and Multivariate regression analysis. The results showed a positive and significant relationship between five club MANAGERIAL FACTORS and TEAM IDENTIFICATION (P=0.01). Among these factors, attractiveness had the strongest relationship with TEAM IDENTIFICATION. Also, the results of multivariate regression analysis showed that three factors of attractiveness, media and affiliation could be reliable predictors of TEAM IDENTIFICATION. These factors explained more than 40% of the variations of the dependent variable. As a result, the researchers suggested that these dimensions were considered as factors for success and for maintaining FANS with high TEAM IDENTIFICATION. In other words, these factors are the essential keys to the identification of the best strategies for the clubs and have many advantages such as an increase in income, capital attraction, more ticket sales, etc.

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    Cite

    APA: Copy

    SOLTAN HOSEINI, M., & NASR ESFAHANI, D., & NASR ESFAHANI, F., & JABERI, A. (2014). THE DETERMINATION OF THE RELATIVE CONTRIBUTION OF TEAM IDENTIFICATION BY MANAGERIAL FACTORS IN CLUBS ATTENDING IRAN FOOTBALL PREMIER LEAGUE. SPORT MANAGEMENT (HARAKAT), 6(1), 109-133. https://sid.ir/paper/159363/en

    Vancouver: Copy

    SOLTAN HOSEINI MOHAMMAD, NASR ESFAHANI DAVOOD, NASR ESFAHANI FATEMEH, JABERI AKBAR. THE DETERMINATION OF THE RELATIVE CONTRIBUTION OF TEAM IDENTIFICATION BY MANAGERIAL FACTORS IN CLUBS ATTENDING IRAN FOOTBALL PREMIER LEAGUE. SPORT MANAGEMENT (HARAKAT). 2014 [cited 2023January31];6(1):109-133. Available from: https://sid.ir/paper/159363/en

    IEEE: Copy

    SOLTAN HOSEINI, M., NASR ESFAHANI, D., NASR ESFAHANI, F., JABERI, A., 2014. THE DETERMINATION OF THE RELATIVE CONTRIBUTION OF TEAM IDENTIFICATION BY MANAGERIAL FACTORS IN CLUBS ATTENDING IRAN FOOTBALL PREMIER LEAGUE. SPORT MANAGEMENT (HARAKAT), [online] 6(1), pp.109-133. Available: https://sid.ir/paper/159363/en.






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