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Information Journal Paper

Title

ASSESSMENT AND STRATEGY FORMULATION OF DESTINATION IN THE FRAMEWORK OF TOURISM SUSTAINABLE DEVELOPMENT (CASE STUDY THE CITY OF MASHHAD)

Author(s)

GHADAMI M.

Pages

  59-82

Abstract

 Introduction MASHHAD as the second religious metropolis in the world and as the country‘s spiritual capital, is encountered with cost and benefit challenges towards sustainable tourism development. If the present condition continues, all the weaknesses and threats of MASHHAD tourism system, will profoundly affect its abilities towards TOURISM SUSTAINABLE DEVELOPMENT in long-term, while the city has competitive advantages in tourism development. So optimum exploitation of its all tourism abilities in a long- term, clear and sustainable framework, can play a noticeable role towards national and regional development goals. According to situation of MASHHAD in country’s tourism and urban system and its numerous problems, this research aimed To assess the tourism development model of MASHHAD metropolitan area and offering proper strategies.

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