Journal Paper

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Journal: مدیریت صنعتی
Year:1395 | Volume:8 | Issue:2
Start Page:141 | End Page:162

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Title

THE IMPACT OF HUMAN CAPITAL ON GREEN INNOVATION

Pages

 Start Page 141 | End Page 162

Abstract

 Today, the environment becomes the main pillar of the decision making of many organizations in the world. Because on the one hand consumers ' awareness of environmental issues increased and on the other hand, strict environmental rules defined by governors. Environmental responsibility combined with the need of organizations to competitiveness, created the concept of GREEN innovation. It is evident that innovation is meaningless without GREEN HUMAN CAPITAL, who are fully aware of environmental aspects of their organization's activities. It's widely accepted that, company's GREEN policies and long-term market survival and financial performance are convergent. Pioneer companies combined innovation with GREEN strategies and invented GREEN innovation, which brought them distinctive competitive advantage and enhanced their brand image. In this research we examined the impact of HUMAN CAPITAL on GREEN innovation. HUMAN CAPITAL construct had three parts named: Knowledge background, psychological background and capacity and GREEN innovation construct defined by two parts as: GREEN leadership and GREEN supply chain. For the analysis of data smart PLS software used.50 managers and experts have been selected based on simple random sampling. The result of this research showed that HUMAN CAPITAL can trigger GREEN innovation by 76%.

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