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Information Journal Paper

Title

THE LINKAGE OF TECHNOLOGY STRATEGY AND OVERALL STRATEGY IN MULTI BUSINESS DIVERSIFIED GROUPS

Author(s)

ARASTI M.R. | KHALEGHI M. | NOORI J.

Pages

  1-15

Abstract

 This article concerns technology strategy and its linkage with overall strategy in multi-business diversified groups. In the last two decades, the alignment of technology strategy and business strategy has been one of the important issues in the field of strategy and technology management. The most majority of researchers are concentrated on single companies through which different frameworks, models & decision support tools have been developed and widely utilized by industries.Although multi-business and diversified groups-play an important role in global and national economics and need a comprehensive and overall plan to manage their diversified technological assets, there are few researches which discuss CORPORATE LEVEL TECHNOLOGY STRATEGY (CLTS). The main aim of this study is to investigate the linkage of CLTS with corporate strategy in a diversified company. Having reviewed related fields of literature, based on a deductive approach and CONTENT ANALYSIS method, the concept of technology strategy at the corporate level has been clarified and the necessity of its linkage with corporate strategy has been pointed out. A new framework has been finally proposed to show how technology strategy and overall strategy is aligned at the corporate level, which can be served as a conceptual model in further researches.

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