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Information Journal Paper

Title

CHALLENGES AND PRACTICAL GUIDANCE FOR SAFFRON’S PROCESSING, MARKETING AND EXPORT: APPLICATION OF DELPHI TECHNIQUE

Author(s)

PEZESHKI RAD G. | FELI S.

Pages

  137-157

Abstract

 The purpose of this study is to investigate CHALLENGEs and PRACTICAL GUIDANCE for Saffron’s PROCESSING, MARKETING and EXPORT by using viewpoints of Saffron MARKETING experts. Results of this study were obtained by utilizing a modified DELPHI TECHNIQUE to reach group consensus. Consensus was reached on fourteen CHALLENGEs of Saffron’s PROCESSING, MARKETING and EXPORT. Some of those CHALLENGEs included weak e-commerce, the lack of existence of brand for IRANIAN SAFFRON, and the existence of brokers and dealers in Saffron market. Furthermore, consensus was reached on twelve suggestions for solving problems of PROCESSING, MARKETING, and EXPORT of Saffron. Some of those recommendations included developing of brand for IRANIAN SAFFRON, organizing EXPORTers and applying international standards such as KODEX, ISO, and HACCP, extending credit for establishing packaging units, developing legal obstacles to prevent Saffron expert in bulk, and establishing and improving cooperative MARKETING.

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