Due to the cultural and social context of Iranian society, infertility has profound effects on many aspects of people suffe-ring from this condition. In this study, by adopting a qualitative approach and phenomenological analysis method, dimensions of infertility experience and coping strategies in women and men referred to Yazd Reproductive Sciences Institute are analyzed. Participants in this study are 32 infertile men and women who were selected by purposive sampling. In this study, two main themes of "infertility is a central issue and needs comprehensive support" and "infertility is a negative event in the life cycle and somewhat acceptable and insignificant" for infertile men and women, respectively, were analyzed by conducting interviews and analyzing them afterward. According to the findings childbearing is considered a manifestation of gender identity. For women, the home environment is full of silence, fear and worry, the husband's family environment is stressful and frustrating. They are always at the forefront of treatment and insist on repeating it. By accepting infertility as a problem, constantly seeking treatment, appreciation, being in childcentered environments, and paying attention to children, they try to cope with it. Men consider children as part of their identity and the continuity of generation and family name. Seeking treatment is often unpleasant for them. To get rid of the consequences of infertility, they use strategies such as denial, downplaying infertility, ignoring the opinions of others, and focusing on work and activity. This study showed that in addition to the therapeutic and medical aspects of infertility, various emotional, social, cultural, communication, cognitive and economic aspects of infertility also need attention.