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مطالعات مدیریت کسب و کار هوشمند | سال:1398 | دوره:7 | شماره:27

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مرکز اطلاعات علمی SID1
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    103
  • End Page: 

    138
Measures: 
  • Citations: 

    0
  • Views: 

    107
  • Downloads: 

    112
Abstract: 

In this study, considering the moderating role of gender, we have investigated the influence of online brand community (OBC) characteristics on customer’ s engagement and brand loyalty. In this way, the mediating effect of engagement and the subsequent effect of customer’ s engagement on brand loyalty have also been studied. Statistical population of this research is all people who are at least the members of one of the online brand communities. 256 samples were selected and questionnaires were forwarded to them electronically through social networks and analyzed using SPSS and AMOS software. The results show that two characteristics of OBC, “ information quality” and “ virtual interaction” , have no effect on the customer’ s engagement and on the other hand, customer engagement shows a positive and significant impact on brand loyalty. In analyzing the results of mediating and moderating variables, we found that OBC is influenced by brand loyalty through customer’ s engagement. It was also concluded that gender does not modify the effect of information quality and virtual interaction on customer’ s engagement.

Yearly Impact:  

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    139
  • End Page: 

    174
Measures: 
  • Citations: 

    0
  • Views: 

    200
  • Downloads: 

    134
Abstract: 

Today, advanced technologies are considered as one of the most vital components of business, industry and services and a strategic factor for the economic development of countries. Some researchers consider advanced technologies as the heart of wealth generation in the organizations, and it is almost impossible to provide competitive products and services in a global environment without using the required advanced technologies. Given the importance and the role of technology, especially advanced technologies, in creating competitive advantage for organizations, one of the key issues regarding such technologies is acquisition and the acquisition method. This qualitative research, by adopting a risk analysis and management approach in the field of technology acquisition, seeks to explore a conceptual model of the acquisition of advanced technologies for the Information Technology (IT) industry using Grounded Theory. To collect data, 15 semi-structured interviews were conducted with the experts in the field of IT and technology management and acquisition. The sampling was performed using judgment and snowball techniques. Data analysis was done using MAXQDA10 software which resulted in the emergence of 105 concepts and codes, 23 sub-categories, and 5 main categories. This article aims to achieve a conceptual model of advanced technology acquisition with emphasis on information technology analysis and risk management, taking into account the environmental conditions prevailing in the country's information technology industry. The proposed conceptual model was developed with emerging design approach and the results of the research were explained as theoretical propositions.

Yearly Impact:  

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    175
  • End Page: 

    205
Measures: 
  • Citations: 

    0
  • Views: 

    480
  • Downloads: 

    372
Keywords: 
Abstract: 

With the expansion of the Internet, various tools have been used to communicate with customers in organizations, and organizations use different E-CRM methods to create competitive advantages. Since customer loyalty is critical to achieving competitive advantage and profitability for organizations, one of the goals of organizations in using E-CRM is to maintain and increase customer loyalty. Therefore, considering the importance of the impact of various E-CRM services on customers’ loyalty, the purpose of this study is to investigate the impact of E-CRM on the loyalty of Bank Mellat customers using data mining techniques. The data required for this research were extracted from Bank Mellat databases. Data mining techniques include clustering with K-means algorithm and neural networks (using error-relay algorithm) and LRFM model through programming in MATLAB and Excel software were used to analyze the data. The results showed that with increasing use of E-CRM services, customers’ loyalty increases. The relationship between E-CRM, the components of LRFM model, and loyalty is a nonlinear and the change in loyalty as E-CRM changes is not a constant. The increase in loyalty is a function of LRFM components, the amount of E-CRM and weights obtained in the neural network.

Yearly Impact:  

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    29
  • End Page: 

    58
Measures: 
  • Citations: 

    0
  • Views: 

    233
  • Downloads: 

    202
Keywords: 
Abstract: 

The valuation of a startup business has always been an important topic in the negotiations between entrepreneurs and investors. An examination of existing research shows that despite the importance of the issue, there is not enough knowledge about this important topic and it is necessary to identify a suitable solution for both entrepreneurs and investors. Recent research works on the valuation of a startup business has emphasized on the fact that the valuation of such businesses is complicated and difficult for a number of reasons. The purpose of this research is to investigate the challenges of the valuation systems of startup IT companies in Iran. Due to the lack of sufficient research works in this regard in Iran, also the hidden aspects of the problem and the differences between qualitative and quantitative research methods, this research required a qualitative research approach. At first, the literature related to this field was reviewed and quantitative and qualitative models of the valuation of the startup companies were investigated. By qualitative method and using interviews with valuation and investment experts, information on how to valuate the startup information technology companies in Iran and the weaknesses and challenges of this process were gathered. The interviews were analyzed using thematic analysis method, and after analyzing the interviews, 3 main themes (The current state of valuation of start-up companies in Iran, Challenges to achieving a native application model for valuing startups, Challenges of valuation of startups in Iran) and 12 subthemes were identified.

Yearly Impact:  

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    5
  • End Page: 

    28
Measures: 
  • Citations: 

    0
  • Views: 

    296
  • Downloads: 

    210
Abstract: 

Sustainable development is one of the important aspects of any society's progress to maintain resources for future generations, to continue to develop and to benefit from clean land, and to use sustainable development with the environment. Green Information Technology (GIT) is a way to achieve these goals, which, in addition to providing sustainable development, assures the organization in organizational sustainability that it means sustaining the success and satisfaction of the stakeholders and adapting its behavior to the environment. This research seeks to design a model for the development of organizational sustainability through GIT. This study is an applied research from the objective point of view and a descriptive research based on the research method which is a mixed type. First, using the literature review and qualitative analysis, the indicators and components of GIT and organizational sustainability were extracted. Then, using 32 experts’ points of view, the indicators were evaluated through three stages of Delphi method. Sampling method at this stage was snowball. To implement the quantitative method, an online questionnaire was designed and forwarded to the statistical population including experts, senior managers of IT, and experts in the field of IT in the country. A total of 198 valid questionnaires were received and analyzed using structural equation modeling and partial least squares method. The results indicate that GIT with dimensions (green preparedness, ICT as enabler (low carbon), green actions and activities, GIT cycle management, organization of green data centers, green information monitoring) can be used for sustainability of organizations.

Yearly Impact:  

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Issue Info: 
  • Year: 

    2019
  • Volume: 

    7
  • Issue: 

    27
  • Start Page: 

    59
  • End Page: 

    102
Measures: 
  • Citations: 

    0
  • Views: 

    193
  • Downloads: 

    202
Abstract: 

Several studies conducted over the past few decades on the use of marketing capabilities in manufacturing companies indicate that marketing capabilities are functional and effective and have a positive impact on the corporate level. On the other hand, organizations are increasingly in a position where entrepreneurship is essential for them. Hence, they are increasingly committed to entrepreneurial activities in order to survive and achieve competitive success. The purpose of this study is to identify the impact of entrepreneurial orientation and marketing capabilities on organizational performance, since managers can, by considering these factors, enhance organizational performance and gain benefits such as greater market share and higher profitability. In this regard, after reviewing the related literature, a conceptual model of the relationship between tendency toward entrepreneurship, marketing capability and firm performance with moderating role of competition intensity and research hypotheses is suggested. Validity of the questionnaires was confirmed using formal validity, KMO and Bartlet indicators and Coronbach's alpha coefficient showed the reliability of the questionnaire. The proper R2 values for endogenous structures indicate the adequacy of the model, the appropriate Q2 values indicate the proper predictive power of the model for the exogenous structures and the structural model fitness, and ultimately, the appropriate GOF, indicates the proper power of the model in predicting the variable. To test the hypotheses and the relationship between the variables, PLS (T-value and path coefficients) was used and all the research hypotheses were confirmed.

Yearly Impact:  

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مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID
مرکز اطلاعات علمی SID