Paper Information

Title: 

FORMULATING GENERIC STRATEGIES FOR INTELLECTUAL CAPITAL MANAGEMENT BASED ON STRATEGIC REFERENCE POINTS

Type: SPEECH
Author(s): RAHNAVARD F.A.*
 
 *INSTITUE FOR MANAGEMENT AND PLANNING STUDIES (IMPS), TEHRAN, IRAN
 
Name of Seminar: INTERNATIONAL CONFERENCE ON INTELLECTUAL
Type of Seminar:  CONFERENCE
Sponsor:  INSTITUTE FOR ADVANCED STUDIES IN BASIC SCIENCES (IASBS)
Date:  2009Volume 1
 
 
Abstract: 

Organizational strategy is a general plan or decision making pattern which determines the way to achieve objectives; and it is a guideline for implementation at lower levels. Intellectual capital (IC) strategy is a functional strategy which tries to direct intangible assets for value creation in the organization. Developing a framework for formulating IC strategies, is the core subject of this article which is presented based on theory of strategic reference points. Decision making indicators in this portfolio includes environment and structure, which produces four IC strategies as follows: 1) exploratory; 2) learning; 3) acquisitive; and 4) collaborative. Environment indicator represents degree of attention to intellectual capacities in the internal environment (human capital) and external environment (social capital), while structure indicator is indicative of traditional or network structures. The link between these two indicators formulates IC strategies. For example, in the circumstances that organization has a traditional structure, and management relies on human capital capacities, IC strategy is an exploratory one. In the opposite point, collaborative strategy focuses on the social capital capacities in a network structure.

 
Keyword(s): STRATEGY, STRATEGIC REFERENCE POINTS (SRP), INTELLECTUAL CAPITAL (IC), HUMAN CAPITAL, STRUCTURAL CAPITAL, AND SOCIAL CAPITAL
 
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