Paper Information

Title: 

EVALUATING THE RELATIONSHIP MARKETING STRATEGY AND IT‘S ROLES AND EFFECTS ON CUSTOMER LOYALTY IN ANSAR CREDIT AND FINANCIAL INSTITUTIONS IN IRAN

Type: POSTER
Author(s): SADEGHI TOURAJ,ZENDEHDEL AHMAD,KARANI FATEMEH
 
 
 
Name of Seminar: INTERNATIONAL CONFERENCE ON BANKING SERVICES MARKETING
Type of Seminar:  CONFERENCE
Sponsor: 
Date:  2009Volume 1
 
 
Abstract: 

During the past two decades, many organizations the importance of customer satisfaction and their benefactor have received far less to maintain existing customers than attracting new customers the cost is, so these companies must always careful interaction between the observers and their clients and understanding are and understanding the needs and values proper consideration customers, products and services they provide value to attract satisfaction with, their loyalty to create. Today, not enough customer satisfaction and customer satisfaction companies should not be gamesome; they must make sure that clients, are loyal. The purpose of this paradigm and long-term relationships with groups of mutual interest, particularly the customers are, so that more customers to maintain and give the customer less. This article on to the main concepts relationship marketing, to effort factors to evaluate customer loyalty and assumptions to the end customer loyalty credit and financial institutions in Iran, Ansar has been tested. Research methods used in this research, the method is practical description of the purpose and the questionnaire has been set between clients and has been distributed. Samples were 196 financial institutions and credit customers are Ansar and finally paid the resulting analysis and conclusions presented are suggested.

 
Keyword(s): RELATIONSHIP MARKETING, COMMUNICATION, COMMITMENT, TRUST, CUSTOMER SATISFACTION AND LOYALTY
 
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