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Paper Information

Title: 

SUSTAINABLE MANAGEMENT STRATEGIES IN COASTAL RESORTS OF WEST OF MAZANDARAN WITH ANALYSIS OF STRATEGIC FACTORS

Type: PAPER
Author(s): SAMADI FOROUGH,DANEHKAR AFSHIN,AZHARI FATEMEH
 
 
 
Name of Seminar: INTERNATIONAL CONFERENCE ON COASTS, PORTS AND MARINE STRUCTURES (ICOPMAS) PORTS & MARITIME ORGANIZATION
Type of Seminar:  CONFERENCE
Sponsor:  PORTS AND MARITIME ORGANIZATION
Date:  2010Volume 9
 
 
Abstract: 

INTRODUCTION: IN THE MECHANICAL WORLD TODAY, TRAVEL HAS BEEN THE REQUIREMENT OF CONTEMPORARY BUSY HUMAN AND ACCORDING TO THIS NEED, IN MOST COUNTRIES, TOURIST HAS BEEN AS A DEVELOPMENT ORIENTED. COASTAL TOURISM STARTED IN THE 19TH CENTURY AND STIMULATED BY A COMBINATION OF DEVELOPMENTS IN TRANSPORT TECHNOLOGY AND RISING PROSPERITY [1]. SANDY BEACHES ARE PRIME SITES FOR HUMAN RECREATION. ARGUABLY, IT IS THE STRONG ATTRACTION OF BEACHES THAT UNDERPINS MANY COASTAL ECONOMIES, AND WICH COUNTINUES TO FUEL COMMERCIAL DEVELOPMENTS, TOURISM AND POPULATION SHIFTS TO COASTAL AREA[2].
IN THIS STUDY HAS USED ANALYSIS OF STRATEGIC FACTORS THAT IS CALLED SWOT.SWOT MATRIX WITH REGARD TO INTERNAL FACTORS( INCLUDE STRENGTHS AND WEAKNESS) AND EXTERNAL FACTORS( INCLUDE OPPORTUNITIES AND THREATS) THAT PROVIDE A SUITABLE BASE FOR PRESENTING STRATEGIES.[3]

 
Keyword(s): MAZANDARAN COAST, COASTAL RESORTS, STRATEGIC MANAGEMENT, SWOT METHOD
 
 
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