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Paper Information

Title: 

MARKET SHARE GROWTH THROUGH AGILE SUPPLY CHAIN

Type: PAPER
Author(s): SIMAEI KOUROSH,JOLAI FARIBORZ
 
 
 
Name of Seminar: LOGISTICS AND SUPPLY CHAIN CONFERENCE
Type of Seminar:  CONFERENCE
Sponsor:  IRAN LOGISTICS SOCIETY
Date:  2006Volume 2
 
 
Abstract: 

LEAN AND AGILE ARE NOT MATURELY EXCLUSIVE APPROACHES AND THEIR APPLICATION SHOULD BE HEURISTIC. THEIR MARRIAGE MIGHT PROVIDE COMPETITIVE ADVANTAGES. IN ORDER TO DEVELOP THE MARKET, APPLICATION OF THESE APPROACHES SIMULTANEOUSLY SHOULD CONSIDER SUPPLY CHAIN FLEXIBILITY DIMENSIONS. THOSE WHICH HAVE MORE IMPACT ON MARKET SHARE EXPANSION. FLEXIBILITY IS A KEY FEATURE OF AN AGILE NETWORK IN UNCERTAINTY. IN THIS PAPER SUPPLY CHAIN FLEXIBILITY EXTENTS ARE INTRODUCED. THE IMPACT OF MOST IMPORTANT SC FLEXIBILITY COMPONENTS ON FIRM’S PERFORMANCES IS EXPLORED.

 
Keyword(s): FLEXIBILITY, AGILITY, SUPPLY CHAIN MANAGEMENT
 
 
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