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Paper Information

Title: 

ECONOMIC ANALYSIS OF MARKETING ISSUES IN FARS PROVINCE

Type: PAPER
Author(s): SHIRZADI M.H.*
 
 *
 
Name of Seminar: HAMAYESH MANTAGHEI KESHAVARZI, MEHVARE ROSHD VA TOWSE
Type of Seminar:  CONGRESS
Sponsor:  islamic azad university, marvdasht branch
Date:  2008Volume -
 
 
Abstract: 
IN THIS PAPER WE TRIED TO STUDY CONCEPTS AND ISSUES OF ORANGE MARKETING USING DATA OBTAINED FROM QUESTIONNAIRE COMPLETED AMONG AND INTERVIEWED WITH PRODUCERS OF ORANGE IN JAHROM AND DARAB REGIONS, FARS PROVINCE AND ALSO USING INFORMATION OBTAINED FROM RETAILERS, WHOLESALERS AND BROKERS. PRIMARY PACKING AND TRANSPORTATION ARE ONLY MARKETING SERVICES IN OVERALL PATH EXISTED BETWEEN PRODUCERS AND FINAL CONSUMERS. WHOLESALE MARGINS IN THE MARKETING PATHES ARE HIGER THAN 2500 RIALS. PRODUCERS GET LESS THAN ONE-THIRD OF FINAL PRICE PAIED BY CONSUMER. BASED ON SPECIFICATION RESULTS, MARKETING COST REVEALED A NEGATIVE IMPACT, WHILE THE IMPACT OF RETAILER PRICE WAS FOUND POSITIVE. TECHNICAL EFFICIENCY WAS LOWER THAN PRICE EFFICIENCY. TOTAL EFFICIENCY OF DIFFERENT PATHS WERE FOUND AMOUNT 67 PERCENT.
 
Keyword(s): MARKETING, ORANGE, FARS PROVINCE
 
 
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