Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Title: 

CUSTOMERS' RISK PERCEPTION ON DIFFERENT PAYMENT METHODS: CASH AND EFTPOS

Type: POSTER
Author(s): BAHRAMI MOJTABA*
 
 *MELLAT BANK
 
Name of Seminar: INTERNATIONAL CONFERENCE ON BANKING SERVICES MARKETING
Type of Seminar:  CONFERENCE
Sponsor: 
Date:  2009Volume 1
 
 
Abstract: 

Perceived risk is an intervening psychosocial construct in marketing and connected to potentially negative outcomes. When studying perceived risk in consumer behavior as purposeful behavior, there is no doubt that the desired outcome of a purchase decision is need satisfaction so that positive outcomes are hoped for and expected. If negative consequences are experienced in buying situations, the expected satisfaction level may not be realized. In this research, the risk component approach (Peter & Tarpey.1975) which identifies and measures the several basic dimensions of the overall perceived risk (financial, performance, physical, psychological, social and time-loss risks) has been used. Statistical population defined as all customers of Shahrvand chain stores having payment cards. In addition to ranking risk dimensions of two methods, the paired T-test performed in order to be sured that there is a significant difference between each similar pair of risk dimensions. The results showed that physical risk in cash payment, financial and performance risks in EFTPos payment are more important dimensions of overall risk. Finally, all research questions were answered and the hypotheses were evaluated and some leading guides have been proposed to managers and other researchers.

 
Keyword(s): PERCEIVED RISK, ELECTRONIC PAYMENT, EFT POS
 
 
Yearly Visit 34   tarjomyar
 
Latest on Blog
Enter SID Blog