Paper Information

Title: 

SURVEYING THE EFFECTIVE FACTORS IN OBSERVING THE CUSTOMERS' TRUST TO MOBILE PAYMENT METHODS

Type: POSTER
Author(s): KHAKSAR S.,GIAHI Y.
 
 
 
Name of Seminar: INTERNATIONAL CONFERENCE ON BANKING SERVICES MARKETING
Type of Seminar:  CONFERENCE
Sponsor: 
Date:  2009Volume 1
 
 
Abstract: 

What we are looking today in our world, is the promotion of electronic banking in competitive market. Acknowledging internet and World Wide Web promotion, nothing can change our life like that. One of the important tools in spreading of electronic banking is gaining confidence and interest of customers to use this technology and finally their satisfaction. Surveying the effective factors in observing the customers' trust to mobile payment methods and their devoting importance to this subject is our goal in this article.

 
Keyword(s): MOBILE PAYMENT, SECURITY, TRUST, CULTURE
 
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